HYKE Unveils a Collaborative Collection Reimagining Eddie Bauer’s Iconic Archives
New Era Top 100
American Headwear Brand
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New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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HYKE reinterprets the brand’s archives through unique patterns, beginning with the original 1936 down jacket.
Featuring embroidered designs of Pikachu, Charizard, Mew, and more, the 25-item lineup includes caps, T-shirts, and bags.
From locker room black to parade-day white, every cap marks the occasion.
Designer Tsubasa Pichardo helps shape four curved snapbacks and a T-shirt for the 2025-26 championship season.
An embroidered Kiko Kostadinov emblem leads the front panel as the cap lands at Dover Street Market Ginza’s Open House.
The commemorative headwear capsule celebrates the franchise’s championship title alongside a campaign starring Karl-Anthony Towns.
Kiyoharu Togawa, Tomomi Nomiya and Hisanobu Takahashi take center stage in the latest headwear release.
Dodgers, Mariners and Yankees caps each get their own color-coded blend of hemp leaf, floral and bamboo prints.
Fine-wale cotton with a soft sheen arrives in black, brown and navy.
The exclusive snapback swaps standard construction for full leather, arriving in black and brown with a tonal chain-stitched “NY” logo.
The Tokyo streetwear label builds its latest apparel and lifestyle drop around the daily grind of one of the city’s most storied markets.
The F1 driver’s community brand moves off the grid with 9FORTY caps, chili-pepper detailing and a Madrid-only yellow cap.
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