New Era

New Era Top 100

American Headwear Brand

Profile

Industries
Founded 1920
Headquarters Buffalo, NY, United States

Share Brand

Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
Read More

Share Brand

Share Brand

Latest Collections

Y’s and New Era Reconnect for a FW26 Capsule Collection
Fashion

Y’s and New Era Reconnect for a FW26 Capsule Collection

Expanding their ongoing partnership, the duo delivers matching nylon outerwear sets, distressed headwear, and daily travel bags.

New Era and ‘Mobile Suit Gundam Unicorn’ Stitch In-Universe Emblems Onto the 9FORTY A-Frame Trucker
Fashion

New Era and ‘Mobile Suit Gundam Unicorn’ Stitch In-Universe Emblems Onto the 9FORTY A-Frame Trucker

Two versions split the release by faction, each carrying a 3D-embroidered crest on a mesh-backed, pinched-top silhouette.


Timberland and New Era Team Up for a Limited-Edition MLB Collection
Footwear

Timberland and New Era Team Up for a Limited-Edition MLB Collection

Featuring the 6-Inch Boot, 59FIFTY® and 19TWENTY® caps with iconic team insignias.

Coca-Cola and New Era Team up With Kosuke Kawamura for Collaborative Collection
Fashion

Coca-Cola and New Era Team up With Kosuke Kawamura for Collaborative Collection

The 28-piece range features graphic t-shirts and headwear incorporating signature shredder art and vintage branding.

New Era and I'm donut? Turn a Fresh-Donut Favorite Into a 9TWENTY Collaboration
Fashion

New Era and I'm donut? Turn a Fresh-Donut Favorite Into a 9TWENTY Collaboration

The headwear giant folds one of Tokyo’s most hyped dessert names into its long line of food-world collaborations.

New Era Honors Shohei Ohtani's Historic MVP Run With Commemorative Cap Collection
Fashion

New Era Honors Shohei Ohtani's Historic MVP Run With Commemorative Cap Collection

The celebratory release showcases special-edition side patches and gold embroidery across four unique silhouettes.

The Saturdays NYC x New Era Caps Assign Each Silhouette Its Own Logo and Its Own Embroidery Technique
Fashion

The Saturdays NYC x New Era Caps Assign Each Silhouette Its Own Logo and Its Own Embroidery Technique

A 3D-embroidered “S” sits raised on the 9FORTY while the brand’s full mirror logo is stitched flat across the Low Profile 9FIFTY’s snapback panel.

New Era and Swarovski Drop New York Yankees Caps
Fashion

New Era and Swarovski Drop New York Yankees Caps

The upcoming collaborative release merges classic streetwear headwear with premium crystal embellishments.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Fear of God and more.

SASHIKO GALS x New Era's Second Season Is a Handmade Argument for Craft Over Mass Production
Fashion

SASHIKO GALS x New Era's Second Season Is a Handmade Argument for Craft Over Mass Production

The Otsuchi-based artisan collective returns with an expanded lineup of individually stitched 59FIFTY and 9TWENTY caps, each one a direct extension of a tradition built from necessity.

mastermind JAPAN x New Era's Upcoming Drop Debuts a Setup That Should Have Existed Years Ago
Fashion

mastermind JAPAN x New Era's Upcoming Drop Debuts a Setup That Should Have Existed Years Ago

The ongoing collaboration introduces its first-ever Heavyweight Cotton Baseball Shirt and Short Pants set, alongside the 9FORTY A-Frame Trucker.

Brooks Brothers x New Era Reinvent the Trad Cap With an Unstructured 9FORTY Built for the Long Haul
Fashion

Brooks Brothers x New Era Reinvent the Trad Cap With an Unstructured 9FORTY Built for the Long Haul

An unstructured front panel, wash-processed Ivy palette, and three embroidery placements make this the most considered headwear collab of the season.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.