New Era

New Era

American Headwear Brand
New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.

2015

Signs deal with Manchester United

2010

Acquires exclusive sideline rights from the National Football League (NFL)

2007

The 59FIFTY cap undergoes major re-design

2001

Chris Koch is named CEO and begins an era focused on global expansion

1997

New Era unveils its first new logo in a generation, the “Flag”

1996

Filmmaker Spike Lee personally requests a red New York Yankees cap from New Era, starting both a fashion trend as well as a long relationship with New Era

1993

Chris Koch becomes President of New Era and David Koch becomes CEO

1933

New Era is granted the first exclusive license with MLB to produce the on-field baseball caps for all teams

1974

20 of the 24 MLB teams sign with New Era

1969

New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet

1954

New Era’s fitted pro cap is modernized, redesigned and named the 59FIFTY (AKA the “Brooklyn Style” cap) by Harold Koch, who introduces many design improvements and innovations while head of New Era

1950

New Era is supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, as well as to other teams under the “private labeling” with Wilson and Spaulding

1934

New Era’s first Major League Baseball (MLB) caps are produced - the Cleveland Indians Home and Away caps

1932

Harold Koch convinces Ehrhardt Koch to design New Era’s version of the baseball cap

1922

“E. Koch Cap Co.” is officially named “New Era Cap Company.”

1920

Founded by German immigrant Ehrhardt Koch
Eric Emanuel Links Up With New Era for Bright Neon Collection
Fashion

Eric Emanuel Links Up With New Era for Bright Neon Collection

America’s pasttime goes high vis.

Basquiat is the Inspiration for New Era's Latest Collection
Fashion  

Basquiat is the Inspiration for New Era's Latest Collection

Presented by New Era
Referencing his ‘Tuxedo’ and ‘Empire’ artworks.

Tyler, The Creator Taps New Era for a Camp Flog Gnaw Fedora
Fashion

Tyler, The Creator Taps New Era for a Camp Flog Gnaw Fedora

Joined by bucket hats & truckers.

Yohji Yamamoto & New Era Issue Expansive FW18 Capsule Collab
Fashion

Yohji Yamamoto & New Era Issue Expansive FW18 Capsule Collab

Hats, layering pieces, and even a premium leather stadium jacket.

mastermind WORLD Rejoins F.C.R.B. for FW18 Sportswear
Fashion

mastermind WORLD Rejoins F.C.R.B. for FW18 Sportswear

Blacked-out tracksuits and a New Era hat.

New Era and Public School Team up on "The League" Capsule
Fashion

New Era and Public School Team up on "The League" Capsule

Rep your favorite team this season.

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary
Giveaways

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary

Sneakers, jackets, books and more.

The North Face Taps New Era for Blizzard-Proof Baseball Caps
Fashion

The North Face Taps New Era for Blizzard-Proof Baseball Caps

Fuzzy lining for extra warmth.

Y's x New Era Fall/Winter 2018 Includes a Giant Fuzzy Hat
Fashion

Y's x New Era Fall/Winter 2018 Includes a Giant Fuzzy Hat

Yohji Yamamoto’s core label gets cozy.

Andrew Reynolds Skates and Talks About His Origins in New Era's "Home Field" Video
Sports

Andrew Reynolds Skates and Talks About His Origins in New Era's "Home Field" Video

Also showing off his crispy ATL fitted.
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