New Era

New Era

American Headwear Brand
New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.

2015

Signs deal with Manchester United

2010

Acquires exclusive sideline rights from the National Football League (NFL)

2007

The 59FIFTY cap undergoes major re-design

2001

Chris Koch is named CEO and begins an era focused on global expansion

1997

New Era unveils its first new logo in a generation, the “Flag”

1996

Filmmaker Spike Lee personally requests a red New York Yankees cap from New Era, starting both a fashion trend as well as a long relationship with New Era

1993

Chris Koch becomes President of New Era and David Koch becomes CEO

1933

New Era is granted the first exclusive license with MLB to produce the on-field baseball caps for all teams

1974

20 of the 24 MLB teams sign with New Era

1969

New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet

1954

New Era’s fitted pro cap is modernized, redesigned and named the 59FIFTY (AKA the “Brooklyn Style” cap) by Harold Koch, who introduces many design improvements and innovations while head of New Era

1950

New Era is supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, as well as to other teams under the “private labeling” with Wilson and Spaulding

1934

New Era’s first Major League Baseball (MLB) caps are produced - the Cleveland Indians Home and Away caps

1932

Harold Koch convinces Ehrhardt Koch to design New Era’s version of the baseball cap

1922

“E. Koch Cap Co.” is officially named “New Era Cap Company.”

1920

Founded by German immigrant Ehrhardt Koch
BEAMS Drops Inventive, Overbranded MLB Capsule Collection
Fashion

BEAMS Drops Inventive, Overbranded MLB Capsule Collection

More over-the-top team logos.

The New Era Originators Project Highlights Europe's Finest Streetwear Retailers
Fashion  

The New Era Originators Project Highlights Europe's Finest Streetwear Retailers

Presented by New Era
First up, Paris’ Starcow.

Yohji Yamamoto & New Era Debut Expansive SS19 Collection
Fashion

Yohji Yamamoto & New Era Debut Expansive SS19 Collection

14 individual pieces utilizing neutral tones and indigo denim.

Travis Scott Teams up With New Era to Celebrate the Houston Astros
Fashion

Travis Scott Teams up With New Era to Celebrate the Houston Astros

“Wish You Were Here.”

New Era Celebrates the Start of Baseball Season with "We Reign As One" Campaign
Fashion  

New Era Celebrates the Start of Baseball Season with "We Reign As One" Campaign

Presented by New Era
It will give you chills.

24 Kilates & SBTG Deliver Customized Military-Inspired Nike Air Max 1 Pack
Footwear

24 Kilates & SBTG Deliver Customized Military-Inspired Nike Air Max 1 Pack

Expect very limited quantities.

COOGI Sues Brooklyn Nets, Nike & New Era Over Biggie Smalls Tribute Jerseys
Fashion

COOGI Sues Brooklyn Nets, Nike & New Era Over Biggie Smalls Tribute Jerseys

The brand claims the NBA team stole two trademarked designs.

BEAMS Taps New Era for "Crazy" Yankees Cap
Fashion

BEAMS Taps New Era for "Crazy" Yankees Cap

Patchwork panels and plenty of logos.

Isetan Shinjuku's Men's Pavilion Celebrates 15th Anniversary With Limited Collection
Fashion

Isetan Shinjuku's Men's Pavilion Celebrates 15th Anniversary With Limited Collection

Including exclusive pieces from GYAKUSOU, Palm Angels, Off-White™, Celine, Heron Preston, & more.

ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection
Footwear

ASICS & Hasbro Deliver "Storm Shadow" & "Snake Eyes" GEL-Lyte IIIs for 'G.I. Joe' Collection

The line also includes New Era hats and a utility bag.
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