New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
Signs deal with Manchester United
Acquires exclusive sideline rights from the National Football League (NFL)
The 59FIFTY cap undergoes major re-design
Chris Koch is named CEO and begins an era focused on global expansion
New Era unveils its first new logo in a generation, the “Flag”
Filmmaker Spike Lee personally requests a red New York Yankees cap from New Era, starting both a fashion trend as well as a long relationship with New Era
Chris Koch becomes President of New Era and David Koch becomes CEO
New Era is granted the first exclusive license with MLB to produce the on-field baseball caps for all teams
20 of the 24 MLB teams sign with New Era
New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet
New Era’s fitted pro cap is modernized, redesigned and named the 59FIFTY (AKA the “Brooklyn Style” cap) by Harold Koch, who introduces many design improvements and innovations while head of New Era
New Era is supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, as well as to other teams under the “private labeling” with Wilson and Spaulding
New Era’s first Major League Baseball (MLB) caps are produced - the Cleveland Indians Home and Away caps
Harold Koch convinces Ehrhardt Koch to design New Era’s version of the baseball cap
“E. Koch Cap Co.” is officially named “New Era Cap Company.”
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