New Era

New Era Top 100

American Headwear Brand

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Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring the CLOT x adidas, Starbucks x thisisneverthat, and House of Errors.

The JOURNAL STANDARD x THE STAND x New Era Caps Disguise a 25-Degree Tilt
Fashion

The JOURNAL STANDARD x THE STAND x New Era Caps Disguise a 25-Degree Tilt

The triple-threat collaboration focuses strictly on the physical construction and hidden details of the coreless silhouette.


New Era Fuses Heritage with Its Homegrown Roots at New NYC Flagship
Fashion

New Era Fuses Heritage with Its Homegrown Roots at New NYC Flagship

The iconic headwear brand opens up its official North American flagship location in New York City, complete with customization stations and international exclusives.

Barbour x New Era Brings Waxed Cotton to Your Favorite Caps
Fashion

Barbour x New Era Brings Waxed Cotton to Your Favorite Caps

The heritage brands tackle the outdoors with waterproof takes on the 9TWENTY cap and adventure hat.

New Era Goes Back to Hawkins for the ‘Stranger Things’ SS26 Collection
Fashion

New Era Goes Back to Hawkins for the ‘Stranger Things’ SS26 Collection

The headwear giant channels the 1980s sci-fi aesthetic for a co-branded apparel and accessories range.

JOURNAL STANDARD and New Era Release Gingham 9FORTY Caps for SS26
Fashion

JOURNAL STANDARD and New Era Release Gingham 9FORTY Caps for SS26

Featuring premium shirting fabrics from SOKTAS and Mileta alongside a 25-degree tilted NY logo.

Mobile Suit Gundam and New Era Team Up for a 9TWENTY Cap Collection
Fashion

Mobile Suit Gundam and New Era Team Up for a 9TWENTY Cap Collection

Delivering a trio of everyday headwear styles that channel the iconic anime universe.

New Era Teams up With SASHKIKO GALS for Limited-Edition Hand-Stitched MLB Caps
Fashion

New Era Teams up With SASHKIKO GALS for Limited-Edition Hand-Stitched MLB Caps

The collaboration celebrates traditional Japanese craftsmanship and marks 15 years since the 2011 Great East Japan Earthquake.

BLACKPINK, MLB, and New Era Team Up for a Triple Collaborative Cap Collection
Fashion

BLACKPINK, MLB, and New Era Team Up for a Triple Collaborative Cap Collection

The global K-pop sensation joins forces with the historic headwear brand and baseball league.

Corteiz's Next Drop Features a Nostalgic New Era Collaboration
Fashion

Corteiz's Next Drop Features a Nostalgic New Era Collaboration

The London streetwear imprint also expands its latest offering with premium knitwear and velour tracksuits.

Beyond the Hardwood: Inside NBA All-Star Weekend’s Cultural Canvas
Footwear

Beyond the Hardwood: Inside NBA All-Star Weekend’s Cultural Canvas

Presented by Lexus
From design-driven activations to athlete-led moments, a look at the craft shaping the game beyond tip-off.

New Era Japan Expands Luggage Line With Large Wheel Carry Case
Travel

New Era Japan Expands Luggage Line With Large Wheel Carry Case

The 104L hard-shell roller arrives in “Black” and “Silver” colorways.

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