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New Era

New Era Top 100

American Headwear Brand

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Industries
Accessories
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Gentle Monster, WILDSIDE Yohji Yamamoto x Needles, New Era and more.
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The Doraemon x New Era Original Collection Reimagines Childhood Magic for a New Generation
Fashion

The Doraemon x New Era Original Collection Reimagines Childhood Magic for a New Generation

Fusing New Era’s iconic silhouettes with the whimsical world of Doraemon.
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New Era and Polo Ralph Lauren Reveal a Triple Collaboration With MLB
Fashion

New Era and Polo Ralph Lauren Reveal a Triple Collaboration With MLB

Featuring three 9FIFTY caps adorned with iconic Cooperstown logos and heritage branding.
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22.7K   1 Comments
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Level up With the Debut New Era x PlayStation Collaboration
Fashion

Level up With the Debut New Era x PlayStation Collaboration

Including a broad range of hats along with apparel pieces.
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13.9K   0 Comments
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STRICT-G x New Era’s ‘Gundam’ Collection Honors the Legacy of Zeon and the Earth Federation
Fashion

STRICT-G x New Era’s ‘Gundam’ Collection Honors the Legacy of Zeon and the Earth Federation

With designs inspired by the series’ iconic opposing factions.
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NFL Teams up With Fear of God To Bring Elevated Fan Gear
Fashion

NFL Teams up With Fear of God To Bring Elevated Fan Gear

Forging a multi-year partnership.
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WACKO MARIA and New Era Debuts Caps and a Balaclava for FW25
Fashion

WACKO MARIA and New Era Debuts Caps and a Balaclava for FW25

Dropping this December.
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Polo Ralph Lauren and New Era Debut New Selection of Collaborative Headwear
Fashion

Polo Ralph Lauren and New Era Debut New Selection of Collaborative Headwear

Including a corduroy-built 9FORTY.
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New Era Celebrates the Los Angeles Dodgers’ Historic 2025 World Series Win With New Collection
Fashion

New Era Celebrates the Los Angeles Dodgers’ Historic 2025 World Series Win With New Collection

Offering on-field and parade styles.
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thisisneverthat and New Era Debut Cozy Headwear and Apparel Collection for FW25
Fashion

thisisneverthat and New Era Debut Cozy Headwear and Apparel Collection for FW25

Featuring pieces that pay homage to Minor League and Major League Baseball teams.
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FC Barcelona and New Era Kick Off Partnership With Official Headwear Collection
Fashion

FC Barcelona and New Era Kick Off Partnership With Official Headwear Collection

The collaboration blends the rich cultural legacy of the legendary football club with New Era’s signature silhouettes.
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MF DOOM Estate Honors the Supervillain with Historic Mitchell & Ness x New Era x New York Knicks Collaboration
Fashion

MF DOOM Estate Honors the Supervillain with Historic Mitchell & Ness x New Era x New York Knicks Collaboration

The partnership includes exclusive apparel from Mitchell & Ness and New Era, launching on DOOMSDAY, October 31.
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