New Era Launches Special Collection Celebrating 'Pokémon's' 30th Anniversary
Featuring embroidered designs of Pikachu, Charizard, Mew, and more, the 25-item lineup includes caps, T-shirts, and bags.
New Era has announced a special collection celebrating the 30th anniversary of Pokémon. The collection will be released on Friday, November 20.
The collection features familiar starter Pokémon and their evolutions, including Charmander, Charizard, Squirtle, Blastoise, Bulbasaur, and Venusaur, alongside Pikachu, Ditto, Eevee, Mewtwo, and Mew. Delicate embroidery of each Pokémon is showcased across caps and apparel.
The lineup includes signature New Era caps like the 59FIFTY, 9FORTY A-Frame Trucker, and 9TWENTY, as well as short-sleeve T-shirts, tote bags, and neck pouches. Special designs incorporating the Pokémon 30th-anniversary logo will also be available. For kids, the collection offers Youth 9FIFTY and Youth 9TWENTY caps, plus T-shirts, making for a total of 25 different items.
Prices for the items are 7,700 yen for the 59FIFTY, 5,500 yen each for the 9FORTY A-Frame Trucker, and 4,950 yen each for the 9TWENTY. T-shirts are 6,050 yen (or 11,000 yen for a three-pack), tote bags are 4,620 yen each, and neck pouches are 4,400 yen. Kids’ caps range from 4,400 to 4,950 yen, while kids’ T-shirts are 5,280 yen.
The special collection goes on sale Friday, November 20, at New Era retail stores, the official online store, and authorized stockists nationwide. Wear your favorite Pokémon and join in celebrating the 30th anniversary!
