BAPE Unveils (B)APARTMENT at Seoul Flagship With Exclusive Stray Kids Showcase
The 6,470-square-foot BAPE STORE DOSAN merges domestic luxury, design icons, and an exclusive Stray Kids installation.
Summary
BAPE has opened the multi-level (B)APARTMENT VIP showroom inside its flagship BAPE STORE DOSAN in Seoul
K-pop group Stray Kids visited the four-story space to sign exclusive memorabilia and unveil a limited-time CAMO Gacha machine
Shoppers making in-store purchases can win private access to explore the members' signed items and custom installations
Streetwear icon BAPE has officially unveiled (B)APARTMENT, an immersive four-story lifestyle concept and VIP residence inside the 6,470-square-foot BAPE STORE® DOSAN in Seoul, marked by a special appearance from global K-pop group Stray Kids. Blurring the boundaries between contemporary gallery, fashion boutique, and private dwelling, the destination celebrates the brand’s expansive design universe alongside the launch of the BAPE x Stray Kids collection.
The architectural exterior features a diffused stainless-steel facade engraved in BAPE’s archival LINE CAMO, illuminated by three semi-transparent LED screens and six silver SHARK SEIJIN totemic sculptures. Inside, each level presents a distinct spatial identity: the ground floor combines blue-grey Ceppo Di Gré stone with orange resin fixtures; the second floor encases apparel, BAPE STA footwear, and eyewear within continuous timber LINE CAMO walls; and the subterranean basement level houses ABC CAMO-engraved brass cabinets, volcanic stone walls, and an indoor garden.
Occupying the third floor, (B)APARTMENT serves as a functional living showroom fitted with an E15 Pardis Bed beneath a bespoke APE HEAD ceiling light, Vitsoe 606 shelving, and Serge Mouille lighting. Mid-century and contemporary designs—including a De Padova Vidun table, Cassina Jeanneret chairs, and an MMK-cabineted kitchen—sit alongside custom CAMO artworks by Stash, Arkiv Vilmansa, and Simone Legno, framed by a fiberglass BABY MILO sculpture overlooking the Seoul skyline.
To commemorate the opening, all eight members of Stray Kids toured the showroom, signing an exclusive group poster and individual BAPE x Stray Kids BABY MILO plush dolls currently showcased within the residence. Visitors can participate in a CAMO-wrapped in-store Gacha machine with any purchase for an opportunity to win private access to the signed installation.
BAPE STORE® DOSAN is located at 41, Apgujeong-ro 42-gil, Gangnam-gu, Seoul, operating daily from 11 a.m. to 8 p.m.
