New Era

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.

New Era Pays Homage to Cherry Blossom Season With "Sakura" Hat Collection

Offered in three silhouettes.

By Nia Groce/4 Hrs ago

4 Hrs ago

8,983 Hypes

Supreme Spring/Summer 2020 Jackets

Led by collaborations with Rammellzee, New Era, Vanson and Schott NYC.

By Nicolaus Li/Feb 17, 2020

Feb 17, 2020

35,705 Hypes

Supreme Spring/Summer 2020 Hats

Featuring six-panels, truckers, beanies and more.

By Nicolaus Li/Feb 17, 2020

Feb 17, 2020

18,507 Hypes

Yohji Yamamoto Y's Rejoins New Era for Minimalist SS20 Capsule

Blacked-out goods emblazoned with purple logos.

By Jake Silbert/Feb 7, 2020

Feb 7, 2020

15,566 Hypes

thisisneverthat & New Era Deliver Blacked Out SS20 Capsule

Classic streetwear staples.

By Charlie Zhang/Jan 28, 2020

Jan 28, 2020

2,765 Hypes

Yohji Yamamoto Celebrates 100th Anniversary of New Era With Special Package

Featuring headwear and apparel.

By Sophie Caraan/Jan 21, 2020

Jan 21, 2020

6,835 Hypes

New Era Rejoins 'Dragon Ball Z' and 'Super' for More Saiyan Goods

Goku, Vegeta, Frieza and even Captain Ginyu are all here.

By Jake Silbert/Dec 27, 2019

Dec 27, 2019

21,803 Hypes

FELT Delivers Colorful Range of Logo-Heavy Streetwear Staples for FW19

Launching at the brand’s pop-up store in Miami.

By Gabrielle Leung/Dec 6, 2019

Dec 6, 2019

3,601 Hypes

GORE-TEX & New Era Present All-Weather Hat Collection for Winter 2019

Featuring four wind-resistant & waterproof New Era hats.

By Gabrielle Leung/Nov 20, 2019

Nov 20, 2019

11,729 Hypes

New Era Pays Homage to Stanley Kubrick With Movie Logo Hat Collection

References from ‘The Shining’ and more.

By Nia Groce/Nov 11, 2019

Nov 11, 2019

9,695 Hypes

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