New Balance

First established in 1906 as the "New Balance Arch Support Company,” New Balance founder William J. Riley began making arch supports and prescription footwear to alleviate foot pain. By 2003, the company was ranked third among athletic shoe manufacturers, with an 11 percent share of the market.

The New Balance 995 Makes a Rich Terraccotta Comeback
New Balance Introduces the Color-Changing Visaro 2.0 "Force"
N.HOOLYWOOD Revamps New Balance's Fresh Foam Zante v3
The New Balance 247 Classic Concludes Its World Tour in Los Angeles
The New Balance 997 "Home Plate" Pack Arrives Before Opening Day
7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations
The New Balance 247 Classic Visits Aoyama and Komazawa Olympic Park