Kanye (Omari) West is an award winning American rapper, songwriter, record producer, fashion designer, and entrepreneur. Kanye West is recognised to be one of the most renowned musical figures and fashion icons in the world. West became a producer for Roc-A-Fella Records, producing hit singles with Jay-Z and Alicia Keys. He also ventured into fashion collaborations with the likes of Nike, Louis Vuitton, and A.P.C, as well as adidas which resulted in YEEZY .