Video Essentials with Heron Preston: Rolex Daytona, Boring Company Flamethrower

Watch the designer explain how he evolved from NikeTalk to Nike collaborations.

Fashion 
20,561 Hypes 13 Comments

You are reading your free article for this month.
Members-only

Just in time for the launch of his collaborative Levi’s, we sat down with Heron Preston to break down some of his current favorite items. Encompassing a variety of his own collaborative goods, the items that Preston showcases all carry some deeper meaning to the designer, speaking to both his personal connections and artistic tendencies.

Preston shows off a Louis Vuitton bag designed by his good friend Virgil Abloh, which he uses to carry his DJ equipment — a seamless blend of functionality and personality. He follows up with one of his collaborative Air Max sneakers, the culmination of years spent posting on the NikeTalk forum and working for Nike. “It’s kinda come full circle,” Preston intones. “It’s pretty special to me.”

Before highlighting his special Levi’s jeans, Preston touches on a pair of upcycled bags from his own eponymous line. “This speaks to what my brand really believes in, which is sustainability,” he asserts. “Challenging myself and my peers to think more consciously about reducing our impact [on the planet].” Similar to the Levi’s, which recontextualize the iconic five-pocket jeans ( or “remix,” as Preston says), a Prada bag designed by Elizabeth Diller undermines the concept of what inspires fashion. “Taking the everyday and overlooked and putting it in the concept of fashion just makes it feel brand new,” Preston muses. “That’s what inspires me in my own design practices.”

Although his Rolex Daytona was perhaps the most personal item on the list, Preston gets most animated when describing the flamethrower offered by Elon Musk’s Boring Company. “When Elon Musk launched the Boring Company, I saw a lot of his side projects in what I was doing,” Preston says, smiling. “For me, this [flamethrower] is just a reminder to never forgot to have fun.”

Check out the full breakdown of Preston’s Essentials in the clip above.

Recently, Preston confirmed his attendance at the forthcoming “Depop Live” event.

Read Full Article

What to Read Next

Patrick Stewart Returns in 'Star Trek: Picard' Teaser Trailer
Entertainment

Patrick Stewart Returns in 'Star Trek: Picard' Teaser Trailer

The end is only the beginning.

Trump Administration Postpones 2020 Release of Harriet Tubman $20 USD Bill
Design

Trump Administration Postpones 2020 Release of Harriet Tubman $20 USD Bill

The redesigned currency won’t circulate until 2028.

Kim Kardashian Has Already Filed a Trademark for New Baby, Psalm West
Fashion

Kim Kardashian Has Already Filed a Trademark for New Baby, Psalm West

Preparing the two-week old early.

Amazon Is Working on a Wearable That Reads Your Emotions
Tech & Gadgets

Amazon Is Working on a Wearable That Reads Your Emotions

It’ll then offer you some suggestions based on your mood.

A Look at Oyster Holdings x adidas Originals' Retro SS19 Capsule
Fashion

A Look at Oyster Holdings x adidas Originals' Retro SS19 Capsule

Athletic pieces inspired by travel and vintage sportswear.


EXCLUSIVE: Ronnie Fieg Explains the Importance of KITH and Tommy Hilfiger's Latest Collaboration
Fashion

EXCLUSIVE: Ronnie Fieg Explains the Importance of KITH and Tommy Hilfiger's Latest Collaboration

Up close with the lookbook and each individual item from the collection.

Instagram Introduces Landscape Videos to IGTV
Tech & Gadgets

Instagram Introduces Landscape Videos to IGTV

Announced as the platform approaches its one-year anniversary.

Guy Fieri Receives His Very Own Hollywood Walk of Fame Star
Entertainment

Guy Fieri Receives His Very Own Hollywood Walk of Fame Star

Flavortown hits Hollywood.

MAINS by Skepta Unveils Online-Exclusive "Voyage" Collection
Fashion

MAINS by Skepta Unveils Online-Exclusive "Voyage" Collection

Based on the British Houndstooth check.

Sneakersnstuff Is Launching a Tokyo Flagship Store
Fashion

Sneakersnstuff Is Launching a Tokyo Flagship Store

The retail chain continues to expand its global presence.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.