Nike and Heron Preston’s latest collaboration is fusing two beloved Air Max silhouettes into one. Constructed with a translucent upper in shades of blue, orange, green, pink and black, the Nike By You Air Max 720/95 rests on top of distinct Air Max bubble-assisted sole units. Swooshes in varying sizes are sprinkled on different parts of the model alongside the designer’s stitched reflective labelling on the tongue for make subtle branding hits.
The upcoming shoe serves as part of Nike’s “HERON PRESTON BY YOU” activation for Milan Design Week. Other designers such as Elia, Elena Mottola and Red will be joining Preston for a customization session on April 10.
Check out the official imagery above. The Nike By You Air Max 720/95 drops globally on April 15, head over to nike.com for more details.
In recent footwear news, Nike is refurbishing its classic 1977 Blazer Mid in three new colorways.
- Sneaker News
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.