Take a Closer Look at Heron Preston's Nike By You Air Max 720/95 Collection

A hybrid of two popular Air Max silhouettes.

Footwear
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Nike and Heron Preston’s latest collaboration is fusing two beloved Air Max silhouettes into one. Constructed with a translucent upper in shades of blue, orange, green, pink and black, the Nike By You Air Max 720/95 rests on top of distinct Air Max bubble-assisted sole units. Swooshes in varying sizes are sprinkled on different parts of the model alongside the designer’s stitched reflective labelling on the tongue for make subtle branding hits.

The upcoming shoe serves as part of Nike’s “HERON PRESTON BY YOU” activation for Milan Design Week. Other designers such as Elia, Elena Mottola and Red will be joining Preston for a customization session on April 10.

Check out the official imagery above. The Nike By You Air Max 720/95 drops globally on April 15, head over to nike.com for more details.

In recent footwear news, Nike is refurbishing its classic 1977 Blazer Mid in three new colorways.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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