Prada
Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.
Another chance to cop the Travis Scott x Air Jordan 1.
Presented by
Prada
Introducing cutting-edge technology and modern designs to Prada’s active eyewear offerings.
Q1 2021 is looking strong for the Raf Simons and Miuccia Prada-helmed label.
Featuring the three original compositions for his work with Miuccia Prada and Raf Simons.
Featuring NEIGHBORHOOD, mastermind JAPAN and Prada.
More sleek stylings from the Prada x adidas — or should we say Pradidas — partnership.
The five-year loan will be linked to KPIs of the brand’s environmental responsibility efforts.
Featuring the classic Linea Rossa latex logo.
Are we ready for the return of early 2000s slip-ons and racing-inspired footwear?
Live-streamed from the house’s Milan HQ.
Load More
2021 Hypebeast Limited. All Rights Reserved.
HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd.
