Prada

Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.

Miuccia Prada Doesn't Own a Computer
Fashion

Miuccia Prada Doesn't Own a Computer

And other key takeaways from the designer’s chat with Raf Simons.

9 Things We're Looking Forward to in 2021
Fashion 

9 Things We're Looking Forward to in 2021

Reasons to be cheerful from Raf Simons, LOEWE, Kanye West and more.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Comfort takes centre stage in week 13.

Raf Simons’ First Prada Men’s Show: What to Expect
Fashion 

Raf Simons’ First Prada Men’s Show: What to Expect

With the Fall/Winter 2021 show just ten days away, it’s time for some speculation.

Prada Sales in China Surged 52% in Second Half of 2020
Fashion 

Prada Sales in China Surged 52% in Second Half of 2020

Overall retail sales showed “a full recovery to 2019 levels.”

Prada's SS21 Campaign Invites You to Explain Creativity
Fashion

Prada's SS21 Campaign Invites You to Explain Creativity

Tell Raf Simons and Miuccia Prada what you really think.

If Prada Linea Rossa Did an Air Max 95, the Collision Sneaker Would Be It
Footwear

If Prada Linea Rossa Did an Air Max 95, the Collision Sneaker Would Be It

Prada’s latest in-house-designed sneaker combines AIR with 3D detailing for a $950 USD futuristic statement maker.

10 of the Best Tees for Your Holiday Gift List
Fashion

10 of the Best Tees for Your Holiday Gift List

Presented by Tommy Hilfiger
Holiday-ready styles from Tommy Hilfiger to Balenciaga.

Air Jordan 11 "Jubilee" Celebrates a Milestone in This Week's Best Footwear Drops
Footwear 

Air Jordan 11 "Jubilee" Celebrates a Milestone in This Week's Best Footwear Drops

Alongside Prada and adidas’ new A+P LUNA ROSSA 21, J Balvin’s Air Jordan 1, a duo of dashing Nike Dunks and Stüssy’s two Air Force 1s.

Très Bien Announces Designer Archive to Mark London Store Reopening
Fashion

Très Bien Announces Designer Archive to Mark London Store Reopening

Featuring rare gems from Prada, Stone Island and more.

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