Prada

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

Survive the Sun With These Summer Shades
Fashion 

Survive the Sun With These Summer Shades

Featuring Rick Owens, Balenciaga, Prada, Tom Ford, Gucci and more.

Prada Unveils $2,450 USD Camouflage Print Backpack
Fashion

Prada Unveils $2,450 USD Camouflage Print Backpack

Merging style and outdoor functionality.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, KAPITAL, Moncler Genius, CPFM, Prada and more.

Prada Continues Time Capsule Project With Exclusive "May" Shirt
Fashion

Prada Continues Time Capsule Project With Exclusive "May" Shirt

Available for just 24 hours.

Prada Delivers Four New Graphic-Clad Bowling Shirts for SS20
Fashion

Prada Delivers Four New Graphic-Clad Bowling Shirts for SS20

Must-haves for the warmer months ahead.

Prada to Produce 80,000 Medical Overalls & 110,000 Masks for Healthcare Personnel
Fashion

Prada to Produce 80,000 Medical Overalls & 110,000 Masks for Healthcare Personnel

With all items delivered by April 6.

Prada Donates Complete Intensive Care Units to Milan Hospitals
Fashion

Prada Donates Complete Intensive Care Units to Milan Hospitals

Hoping to combat the coronavirus in one of Europe’s worst-hit countries.

10 Items Perfect for Helping You Celebrate St. Patrick's Day This Year
Fashion

10 Items Perfect for Helping You Celebrate St. Patrick's Day This Year

Featuring Balenciaga, Prada, AMBUSH, Fendi, HUMAN MADE, NEEDLES and more.

Prada Reimagines Cloudbust Thunder Sneakers in Sandal Form
Footwear

Prada Reimagines Cloudbust Thunder Sneakers in Sandal Form

Let your toes breathe.

What Brand Are You Most Excited About in 2020?
Fashion 

What Brand Are You Most Excited About in 2020?

We want to know which brand you think will dominate the year, from established labels like Prada to up-and-comers like Bode.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.