Prada

Prada

Fashion
Founded - 1913
Headquarter - Milan, Italy

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.
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Fashion
Founded - 1913
Headquarter - Milan, Italy
Here Are the Top 15 Looks From Prada's Fall/Winter 2018 Show
Fashion

Here Are the Top 15 Looks From Prada's Fall/Winter 2018 Show

The power suit gets deconstructed.

Prada Launches a Duo of New Knitted Trainers
Footwear

Prada Launches a Duo of New Knitted Trainers

Slip into luxury.

Milan Fashion Week Fall/Winter 2018 Attendees Mixed Neutrals and Bold Hues for Day 2
Fashion 

Milan Fashion Week Fall/Winter 2018 Attendees Mixed Neutrals and Bold Hues for Day 2

Heritage outerwear and streetwear classics came out to play.

Prada Showcases Utilitarian Nylon for Fall/Winter 2018
Fashion

Prada Showcases Utilitarian Nylon for Fall/Winter 2018

Including a jetpack designed by architect Rem Koolhaas.

Why Trek Gear Is Normcore's Second Coming
Fashion 

Why Trek Gear Is Normcore's Second Coming

Cagoules, anoraks, parkas and more.

Prada Releases Exclusive Sneaker for MR PORTER
Footwear

Prada Releases Exclusive Sneaker for MR PORTER

Cloudbust gets a fraternal twin.

Behind the Scenes With Migos' Stylist Zoe Costello
Fashion 

Behind the Scenes With Migos' Stylist Zoe Costello

On set shooting the Prada Cloudbust sneaker.

UPDATE: Everything You Need to Check out at Art Basel 2017
Arts 

UPDATE: Everything You Need to Check out at Art Basel 2017

Workshops by Angelo Baque, talks by Daniel Arsham, immersive experiences and more.

Prada Unveils Massive New Store in Miami's Design District
Design

Prada Unveils Massive New Store in Miami's Design District

Tropical Deco vibes.

Prada Sunglasses Perfects the Aviator for Fall/Winter 2017
Fashion

Prada Sunglasses Perfects the Aviator for Fall/Winter 2017

Time for an upgrade.
Prada's 2017 Fall/Winter Collection Hits Venice Beach in This Editorial
Fashion

Prada's 2017 Fall/Winter Collection Hits Venice Beach in This Editorial

Abandoning the construction of hyper-reality and bringing us back to youth and innocence.
Flip Through Prada's Comic Book Inspired Spring/Summer 2018 Collection
Fashion

Flip Through Prada's Comic Book Inspired Spring/Summer 2018 Collection

Combining a plethora of different colors and patterns.
Prada's 2017 Fall/Winter Collection Goes Retro
Fashion

Prada's 2017 Fall/Winter Collection Goes Retro

The Italian luxury house takes it back to the ’70s.
Prada 2016 Spring/Summer Collection
Fashion

Prada 2016 Spring/Summer Collection

Prada embraces spring with striped prints, rabbit motifs and race car patterns.
Prada 2015 Fall/Winter Collection
Fashion

Prada 2015 Fall/Winter Collection

For recent showings at Milan Fashion Week, Prada models took to the runways crisp and focused,

2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II
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