Prada

Prada

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

Founded 1913
Industries Fashion
Headquarter Milan, Italy
Website prada.com
Stellar Leuna Breaks Down Her Stunning, Prada-Approved Illustrations
Fashion

Stellar Leuna Breaks Down Her Stunning, Prada-Approved Illustrations

The Australian illustrator recently collaborated with the house for Spring/Summer 2018.
3,665 Hypes 2 Comments

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

A colorful assortment of pieces for your warm-weather roster.
31,923 Hypes 10 Comments

The Best-Dressed Celebrities at Met Gala 2018
Fashion 

The Best-Dressed Celebrities at Met Gala 2018

Rihanna, Virgil Abloh, Cardi B, Migos and more take us to church.
33,128 Hypes 147 Comments


Behind the Scenes at Prada's Resort 2019 Collection
Fashion 

Behind the Scenes at Prada's Resort 2019 Collection

A closer look at the highly-anticipated showcase.
4,123 Hypes 6 Comments

Prada Travels Back to the '90s for Resort 2019 Collection
Fashion

Prada Travels Back to the '90s for Resort 2019 Collection

Prints for days.
4,770 Hypes 2 Comments

SSENSE Teams up With Prada & Arca for Exclusive Capsule Collection
Fashion

SSENSE Teams up With Prada & Arca for Exclusive Capsule Collection

Includes a T-shirt, track pants, cap and fanny pack.
5,761 Hypes 1 Comments


MR PORTER Reveals Full Look at Prada Capsule Collection
Fashion

MR PORTER Reveals Full Look at Prada Capsule Collection

The brand’s first ever menswear collab with an online retailer.
3,577 Hypes 3 Comments

The Business of HYPE With jeffstaple, Episode 8: James Jean
Business of HYPE

The Business of HYPE With jeffstaple, Episode 8: James Jean

The illustrator and artist explains how he made the leap from comic book covers to galleries worldwide.
9,708 Hypes 9 Comments

Prada and MR PORTER Announce Exclusive Bowling-Themed Capsule
Fashion

Prada and MR PORTER Announce Exclusive Bowling-Themed Capsule

Including new camp-collar shirts and sneakers.
5,508 Hypes 4 Comments

Nike Is the World's Most Valuable Apparel Brand
Fashion

Nike Is the World's Most Valuable Apparel Brand

Beating out H&M, Zara, adidas and Louis Vuitton.
8,705 Hypes 14 Comments

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2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II