Prada

Prada

Italian Luxury Label
Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II
10 Hats to Keep You Cool for Spring 2019
Fashion  

10 Hats to Keep You Cool for Spring 2019

Featuring Balenciaga, Off-White™, Prada, Gucci, Rick Owens DRKSHDW and more.

Prada SS20 Men's Runway Show Set for Shanghai
Fashion

Prada SS20 Men's Runway Show Set for Shanghai

The label will also stage a presentation during Milan Fashion Week.

Prada Goes Sci-Fi for the Cloudbust Thunder Sneaker
Footwear  

Prada Goes Sci-Fi for the Cloudbust Thunder Sneaker

Presented by Prada
With rubber lugged soles that channel Frankenstein.

Prada Linea Rossa's SS19 Campaign Highlights Futuristic Sportswear in Motion
Fashion

Prada Linea Rossa's SS19 Campaign Highlights Futuristic Sportswear in Motion

Showcasing contextual angles for the breathable, waterproof layers.

Prada's Technical Jersey Cardigan Features a Collage of Colors
Fashion

Prada's Technical Jersey Cardigan Features a Collage of Colors

A psychedelic offering.

Prada Dives Into Chunky Shoe Market With Pegasus Sneaker
Footwear

Prada Dives Into Chunky Shoe Market With Pegasus Sneaker

Available as a beefy boot or hefty runner.

Prada's Value Drops $700 Million USD Due to Slowing Chinese Economy
Fashion

Prada's Value Drops $700 Million USD Due to Slowing Chinese Economy

Profits plunged 66% over 4 years.

Prada Drops the Cloudbust in Luxe Chocolate Brown Hue
Footwear

Prada Drops the Cloudbust in Luxe Chocolate Brown Hue

Neutral details add to the tonal aesthetic.

The YEEZY BOOST 700 "Inertia" Collides With This Week's Footwear Drops
Footwear  

The YEEZY BOOST 700 "Inertia" Collides With This Week's Footwear Drops

Along with models from Prada, John Geiger, Versace and more.

Prada Unveils Its Unorthodox Take on Leather Penny Loafers
Footwear

Prada Unveils Its Unorthodox Take on Leather Penny Loafers

With bold branding on the sides.
Load more
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.