Prada

Prada

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

Founded 1913
Industries Fashion
Headquarter Milan, Italy
A Closer Look at Prada's FW18 Montagna Pouch
Fashion

A Closer Look at Prada's FW18 Montagna Pouch

Technical perfection.

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial
Fashion

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial

Dubbed “Tokyo Equinox.”

Prada Recruits Architects Kazuyo Sejima, Elizabeth Diller and Cini Boeri for Luggage Designs
Design

Prada Recruits Architects Kazuyo Sejima, Elizabeth Diller and Cini Boeri for Luggage Designs

With another AMO catwalk installation.

Prada's Revamped Linea Rossa Serves Up Tonal Tracksuits & Sneakers
Fashion

Prada's Revamped Linea Rossa Serves Up Tonal Tracksuits & Sneakers

A closer look at the retro range.

London Fashion Week SS19 Street Style Sees the Balenciaga Track In the Wild
Fashion 

London Fashion Week SS19 Street Style Sees the Balenciaga Track In the Wild

The street style faves make a return with its newest silhouette.

Prada Unveils a New Hawaiian Cotton Shirt Design for FW18
Fashion

Prada Unveils a New Hawaiian Cotton Shirt Design for FW18

Hand-painted prints via wheat grass stalks.

Prada Goes Technical, Relaunching Linea Rossa Line After 20 Years
Fashion

Prada Goes Technical, Relaunching Linea Rossa Line After 20 Years

Taking a note from the ’90s.

MATCHESFASHION.COM Celebrates Physical Store With Exclusive Prada Collection
Fashion

MATCHESFASHION.COM Celebrates Physical Store With Exclusive Prada Collection

Launching with an immersive installation at 5 Carlos Place.

SMETS’s FW18 Editorial Features Statement Pieces from Calvin Klein, Moncler & More
Fashion

SMETS’s FW18 Editorial Features Statement Pieces from Calvin Klein, Moncler & More

Shot and styled by Julien Boudet.

$500 Million USD Worth of Fake Luxury Goods Seized by Feds
Fashion

$500 Million USD Worth of Fake Luxury Goods Seized by Feds

One of the biggest sting operations involving counterfeit products.
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2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II