The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?
Prada Top 100
Italian Luxury Label
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Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.
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Latest Collections
With runways overtaken by record-breaking heat, trends like aquatic blues, sun-kissed oranges, boxer shorts, and sheer shirting appear to be fashion’s answer to rising temperatures.
Starring Hunter Schafer, Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu.
Featuring the Palace Skateboards Detroit Tigers capsule, Gentle Monster’s Prada collab and more.
An Asia-exclusive drop featuring three designs with sideways logos and titanium frames.
With white translucent ensembles offering a surprising contrast on the runway against a heavy dose of leather and denim.
Chrome Hearts v. Nordstrom Unfolds & Prada Debuts Lunar Mission Suit in This Week's Top Fashion News
Stay up to date on the latest industry trends.
The Liquid Cooling and Ventilation Garment uses engineered knitting, redundant cooling circuits, and specialized fibers developed for repeated use across long-duration lunar missions.
The 14th iteration of Prada Mode brings an immersive sci-fi exhibition to New York City.
The Italian luxury conglomerate relied on a sales surge in the Americas and its newly acquired Versace division to offset regional headwinds and a normalizing Miu Miu.
The next iteration of Prada Mode, housed in the historic Hotel Chelsea.
The Chinese artist explores the intersection of smart agriculture and tradition in a new multimedia project.
Fall/Winter 2026 trends traded quiet luxury for bold expression in a season that defied rigid definitions of taste altogether.
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