Prada

Prada

Italian Luxury Label
Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II
Advent Calendar Day 2: Prada Dahlia Flame Printed Shirt
Fashion

Advent Calendar Day 2: Prada Dahlia Flame Printed Shirt

Flowers meet flames.

Prada is Offering a $4,000 USD Leather Mahjong Game
Fashion

Prada is Offering a $4,000 USD Leather Mahjong Game

Play the timeless game in style.

Miuccia Prada Will Be Honored for "Outstanding Achievement" at the 2018 Fashion Awards
Fashion

Miuccia Prada Will Be Honored for "Outstanding Achievement" at the 2018 Fashion Awards

The BFC is giving the designer one of its top accolades.

Supreme Has the Most Powerful Logo in the World
Fashion

Supreme Has the Most Powerful Logo in the World

According to Lyst’s yearly report.

Travis Scott Wears Supreme, Saint Laurent & Chrome Hearts in 'L'Officiel Hommes Italia' Cover
Fashion

Travis Scott Wears Supreme, Saint Laurent & Chrome Hearts in 'L'Officiel Hommes Italia' Cover

A styled shoot with an interview.

Prada's Cloudbust Sneaker Gets Dipped in Bright Green
Footwear

Prada's Cloudbust Sneaker Gets Dipped in Bright Green

A bubbly outsole supports its knitted upper.

Prada's Inflatable Stool From Its SS19 Show Can Be Pre-Ordered for $850 USD
Fashion

Prada's Inflatable Stool From Its SS19 Show Can Be Pre-Ordered for $850 USD

This Verner Panton classic gets an exclusive re-edition.

Off-White™ Is the Hottest Brand in the World
Fashion

Off-White™ Is the Hottest Brand in the World

Besting the likes of Balenciaga and Gucci.

A Closer Look at Prada's Chunky, Industrial Mechano Sneaker
Fashion  

A Closer Look at Prada's Chunky, Industrial Mechano Sneaker

Presented by Prada
In orange, green, and blue colorways.

Prada's Mechano Sneaker Takes Center Stage for Its FW18 RTW Campaign
Footwear  

Prada's Mechano Sneaker Takes Center Stage for Its FW18 RTW Campaign

Presented by Prada
The chunky silhouette makes its debut.
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