Prada

Prada

Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

Founded 1913
Industries Fashion
Headquarter Milan, Italy
Prada's FW18 Collection Pits Man Against Machine
Fashion

Prada's FW18 Collection Pits Man Against Machine

Select styles available now.

Prada Releases High-Top Take on Its Cloudbust Sneaker
Footwear

Prada Releases High-Top Take on Its Cloudbust Sneaker

An update on the futuristic sneaker.

As Streetwear and Tradition Collide, Italian Legacy in Flux
Fashion 

As Streetwear and Tradition Collide, Italian Legacy in Flux

Brands grasp for footing in Florence and Milan.

Prada’s SS19 Show Was Entirely Filled with Inflatable Stools
Design

Prada’s SS19 Show Was Entirely Filled with Inflatable Stools

Courtesy of design studio AMO.

Going Backstage at Prada's Boldly Colored Spring/Summer 2019
Fashion 

Going Backstage at Prada's Boldly Colored Spring/Summer 2019

Several new colorways of the Cloudbust were on show.

Stellar Leuna Breaks Down Her Stunning, Prada-Approved Illustrations
Fashion

Stellar Leuna Breaks Down Her Stunning, Prada-Approved Illustrations

The Australian illustrator recently collaborated with the house for Spring/Summer 2018.

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

A colorful assortment of pieces for your warm-weather roster.

The Best-Dressed Celebrities at Met Gala 2018
Fashion 

The Best-Dressed Celebrities at Met Gala 2018

Rihanna, Virgil Abloh, Cardi B, Migos and more take us to church.

Behind the Scenes at Prada's Resort 2019 Collection
Fashion 

Behind the Scenes at Prada's Resort 2019 Collection

A closer look at the highly-anticipated showcase.

Prada Travels Back to the '90s for Resort 2019 Collection
Fashion

Prada Travels Back to the '90s for Resort 2019 Collection

Prints for days.

2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II
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