Prada

Prada

Italian Luxury Label
Prada is an Italian luxury fashion house, founded by Mario Prada and his brother Martino in 1913. The brand specialises in leather handbags, travel accessories, shows, ready-to-wear, perfumes and other fashion accessories. Prada is well known in the world of high fashion for marketing its lack of prestigious appeal, including for its apparel, with the image of "anti-status" or "reverse snobbery”.

2014

Pradasphere opens in Hong Kong, situated above Central Ferry Pier 4.

2011

Company goes public

2010

Opens new flagship stores in Shanghai, two Prada and two Miu Miu

2007

Releases ‘Prada phone’ for LG, the world's first touch-screen phone

2003

Begins to create fragrances after joining into an agreement with PUIG Beauty & Fashion Group

2000

Launches sunglasses and eyewear collection

1993

Launches the new Miu Miu brand and Milano Prada Arte

1982

Launches first collection of women’s Prada footwear

1978

Miuccia Prada officially inherits the Prada Company

1977

Granddaughter of Prada founder, Miuccia Prada marries businessman Patrizio Bertelli, birthing the Prada label

1913

Mario Prada founds the Prada label by opening the Galleria Vittorio Emanuele II
Prada Taps Ava DuVernay, Theaster Gates to Lead Diversity Council
Fashion

Prada Taps Ava DuVernay, Theaster Gates to Lead Diversity Council

“To elevate voices of color within the company and the fashion industry at-large.”

Prada Reinterprets the Beanie in a Waterproof Padded-Nylon
Fashion

Prada Reinterprets the Beanie in a Waterproof Padded-Nylon

An everyday head-topper.

Get a Full Look at A$AP Rocky's Custom Prada Outfits for "Injured Generation Tour"
Fashion

Get a Full Look at A$AP Rocky's Custom Prada Outfits for "Injured Generation Tour"

More from the “Fashion Killa.”

Prada Reimagines the Traditonal Trapper Hat in Padded Nylon
Fashion

Prada Reimagines the Traditonal Trapper Hat in Padded Nylon

Not your average ushanka.

Prada Goes No-Frills With New Detachable Strap Pouch
Fashion

Prada Goes No-Frills With New Detachable Strap Pouch

Priced at $450 USD.

Prada Channels Mad Scientists for FW19
Fashion

Prada Channels Mad Scientists for FW19

Throwback silhouettes upgraded with eye-grabbing graphics.

Prada Releases a Pair of All-Black Tech Sandals
Footwear

Prada Releases a Pair of All-Black Tech Sandals

Nope, it’s not a Suicoke.

Prada Drops a Simple Logo-Appliqued Nylon Visor
Fashion

Prada Drops a Simple Logo-Appliqued Nylon Visor

Keep the sun out of your eyes in style.

Prada Linea Rossa Releases a Set of Colorful Goggle Eyewear
Fashion

Prada Linea Rossa Releases a Set of Colorful Goggle Eyewear

Contemporary athleisure.

Top 10 Fashion Trends of 2018
Fashion  

Top 10 Fashion Trends of 2018

Space race, anime, tiny sunglasses and more.
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