The C.P. Company x ASICS GEL-QUANTUM 360 Shines In This Week's Best Footwear Drops

Coming alongside an all-new Nike Dunk Low, Air Jordan 2 and Reebok Answer III.

Footwear 
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Now we’re midway through January, things have begun to heat up in the footwear industry as Nike, Jordan Brand, ASICS, Crocs and more have all brought impressive sneaker releases to the fold. However, before we dive into the rundown of drops to look out for across the next seven days, let’s look back at the top headlines from the footwear industry.

On the feature side of things, the Hypebeast team looked at the best footwear trends at Milan Fashion Week — including everything from cozy Ugg boots to the classy Wales Bonner x adidas Samba.

For the breaking news, Hypebeast readers were treated to a closer look at the Travis Scott x Air Jordan 1 Low OG “Canary” along with another first look at the all-new Bode x Nike Astro Grabber. Wrapping things up for the Swoosh, the brand’s new Calm Slides offered real YEEZY vibes and croc leather overlays hit the Nike Dunk Low.

Elsewhere, readers got a first look at the new Wales Bonner x adidas Samba silhouette in an all-new colorway and a new Louis Vuitton x Timberland collaboration surfaced. Following this, Reebok increased its Nike rivalry with a new advert and Action Bronson revealed another New Balance collaboration. Closing things out, NEIGHBORHOOD and George Cox delivered a reimagined BUXTON Tassel Loafer and New Balance also introduced the new FuelCell Rebel V4.

Now that you’re caught up with everything going down in the footwear industry, let’s dive into this week’s top drops to shop. Afterwards, don’t forget to slide by HBX to pick up styles that are available for purchase now.

Jordan Zion 3 “Zion Guts”

Release Date: January 16
Release Price: $140 USD
Where to Buy: SNKRS
Why You Should Cop: Zion Williamson has struggled to stay on the court for prolonged periods of time throughout his career due to injury problems, meaning fans have yet to see him reach his full potential. However, Jordan Brand still decided to give him his own signature sneaker and now, Williamson’s silhouette — the Jordan Zion 3 — has reached its third chapter. The sneaker starts with “No Guts” typography, while a combination of white, black, “Barley Volt,” and “Volt” shades take over the mesh and synthetic upper. Customary branding is then added in the form of a white Jumpman logo on the tongue and black Zion motifs on the heels to round off the design.

Hello Kitty x Crocs

Release Date: January 17
Release Price: $70 USD
Where to Buy: Crocs
Why You Should Cop: Earlier this month, Crocs partnered with Hello Kitty. The cute, feline character was born in Japan in the 1970s and has since grown generational and worldwide popularity. Now, the Hello Kitty Crocs collaboration is a reinterpreted version of the classic Clog, boasting a white upper and red heel strap to match the classic Hello Kitty bow and shirt. The coordinating blue midsole also features additional Hello Kitty branding, available in sizes for all the family to share the universal cuteness.

Jordan Air Ship “Diffused Blue”

Release Date: January 17
Release Price: $140 USD
Where to Buy: SNKRS
Why You Should Cop: The Air Ship has been releasing in dozens of colorways since being reintroduced to market in recent years, and it’s still posing as a canvas for inspiration. The latest interpretation of the shoe comes in the form of the “Diffused Blue” edition, with the high-top showcasing an understated combination of “Summit White” and “Diffused Blue” hues. Crafted with a leather upper, the shoe welcomes breathability through perforations and mesh tongues, while the customary Swooshes and collars — matched with the tongue labels and inner lining — elevate the overall aesthetic with a touch of class. The shoe is then rounded off with “Nike Air” branding on the tongue and heel tabs.

Nike Dunk Low “Miami Dolphins”

Release Date: January 17
Release Price: $115 USD
Where to Buy: SNKRS
Why You Should Cop: When it comes to supporting sports teams, not many Nike silhouettes do it more than the Dunk Low. When the sneaker was first created by Peter Moore, it was used to represent some of America’s most prestigious basketball programs and as the years have passed, the Dunk Low has become a go-to silhouette used to celebrate professional teams across a slew of sports. The latest team to become a main point of inspiration for the Dunk Low is the NFL’s Miami Dolphins, with the sneaker crafted with an all-leather outer, while its mesh tongues are complemented with orange Swooshes to further enhance the connection to the South Beach football team.

Nike SB Ishod 2

Release Date: January 19
Release Price: $110 USD
Where to Buy: SNKRS
Why You Should Cop: Renowned skateboarder Ishod Wair’s love for 1990s basketball has heavily influenced the design of his second signature shoe. However, this new line from Wair is designed specifically for skateboarders and offers a unique look and high-performance features. The shoe is designed with durability in mind, with the cupsole made for an easy break-in, featuring updated mesh and an exposed air pillar with Max Air technology.

Air Jordan 1 Low Golf “White Gum” & “Wolf Grey”

Release Date: January 19
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: Jordan Brand continues to expand its golf line with two new editions of its Jordan 1 Golf Low, with the sleek silhouette paying homage to Michael Jordan’s impact on both basketball and golf. The latest versions of the sneaker come in “Wolf Grey” and “White Gum” colorways, with both iterations boasting leather uppers with perforations on the toe box to enhance breathability. Stylish splatter prints are then applied to the eyestays, overlays, and Swoosh logos, with the designs being rounded off with rubber outsoles. 

PaperGirl Paris x BEAMS x ASICS GT-2160

Release Date: January 19
Release Price: $130 USD
Where to Buy: ASICS
Why You Should Cop: Following impressive collaborative work with the likes of New Balance and Reebok, PaperBoy Paris and Japanese label BEAMS have connected once again, this time working with ASICS to unveil the latest addition to the PaperGirl Paris umbrella. The shoe reveals an understated blend of white and silver hues, while soft pink laces are welcomed to add a further splash of vibrancy. Co-branded details from all the featured brands then hit the heel and sock liner to round off the design.

Reebok Answer III “White/Black”

Release Date: January 19
Release Price: $140 USD
Where to Buy: Reebok
Why You Should Cop: Allen Iverson is one of the NBA’s most decorated players of all time. 25 years ago, the baller averaged over 26 points per game, earning his first of four scouring titles during his career. Now, in celebration of his dominance, Reebok is rereleasing Iverson’s Answer III sneakers that he debuted for the first time since that ‘99 season. Since its first ever release, the silhouette has continued to boast timeless appeal, coming with pleasant versatility that can be experimented with both on the court, with everyday trousers, shorts, or denim. This said versatility comes from the classic DMX foam midsole on the shoe, while the panelled leather detailing along the lateral sides and heels further texture.

C.P. Company x ASICS GEL-QUANTUM 360

Release Date: January 19
Release Price: TBC
Where to Buy: ASICS
Why You Should Cop: C.P. Company and ASICS recently unveiled their first-ever collaboration — vibrant yellow and muted grey (not shown here) iterations of the GEL-QUANTUM 360. Coming as one of the most surprising collaborations of recent times, the link-up blends C.P.’s renowned Italian design process with the future-facing footwear tech of ASICS to create an innovative and out-of-the-box sneaker that perfectly encapsulates the core ethos’ of both brands. Highlighted details from the shoe come in the form of the layered synthetic and mesh details, while the classic C.P. Company logos — which hit the toe box and tongue — come alongside the customary ASICS branding on the tongues and midfoot.

Air Jordan 2 “Python”

Release Date: January 20
Release Price: $175 USD
Where to Buy: SNKRS
Why You Should Cop: Making its official debut in 2024, the Air Jordan 2 “Python” gets its slithery name from its stylish snakeskin pattern along the lateral sides. The slippery details are also complemented by a collection of clean shades too — including “Fire Red,” black and “Cement Grey” — while the classic Wings logo hits the heel counter with additional black accents. Meanwhile, “NIKE” motifs are then added to the sneaker’s heels, while a rubber outsole is used to complete the design.

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