Air Jordan

Jordan, named after legendary basketball player and cultural icon Michael Jordan, is a sportswear and footwear brand owned and operated by Nike in Beaverton, Oregon. The Swoosh signed Jordan in 1984 and immediately launched a signature line for the young phenom in unprecedented fashion, dubbing the subdivision Air Jordan as a nod to his ability to fly above the rim. Today, the Jordan brand offers much more than MJ’s ever-popular flagship basketball sneakers; it produces everything from golf cleats to comprehensive apparel collections, all of which still goes through its namesake for approval. If there was every one brand name synonymous with greatness, it’s Jordan.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring sought-after Nike, Stone Island and Supreme collaborations.

GOAT's Best Selling Sneakers of the Year
Footwear 

GOAT's Best Selling Sneakers of the Year

Presented by GOAT
A month-by-month recap of 12 styles that ruled 2020.

Air Jordan 1 Centre Court Adds a Strip of Color To Its All-White Silhouette
Footwear

Air Jordan 1 Centre Court Adds a Strip of Color To Its All-White Silhouette

Completing the primary color trifecta with a ‘University Gold’ and ‘Military Blue’ stripe.

Here's a Closer Look at the Air Jordan 4 "University Blue"
Footwear

Here's a Closer Look at the Air Jordan 4 "University Blue"

Tar Heel fan or not, these are definitely a must-have for the rotation.

The Top 10 Best Selling Sneakers at Stadium Goods This Year
Footwear 

The Top 10 Best Selling Sneakers at Stadium Goods This Year

Presented by Stadium Goods
The jawnz you might wanna consider copping this Holiday season.

SNIPES Is Taking Over Chicago for the Air Jordan 11
Footwear 

SNIPES Is Taking Over Chicago for the Air Jordan 11

Presented by SNIPES
The Evergreen location and Matthew Senna will also debut a one-of-a-kind, exclusive chromed J11 this weekend.

Travis Scott Premieres Collaborative Air Jordan 1 High "Reverse" on Feet
Footwear

Travis Scott Premieres Collaborative Air Jordan 1 High "Reverse" on Feet

A potential first look at La Flame’s newest signature sneaker.

Air Jordan Reign "Volt" Combines AJ13 With Nike VaporMax Tech
Footwear

Air Jordan Reign "Volt" Combines AJ13 With Nike VaporMax Tech

A divisive women’s pair.

Air Jordan 13 Surfaces in Ray Allen PE-Esque White and Green Colorway
Footwear

Air Jordan 13 Surfaces in Ray Allen PE-Esque White and Green Colorway

Combining tumbled leather with smooth green suede.

Jordan Delta "Jade Aura" Blends Crisp Green Hues
Footwear

Jordan Delta "Jade Aura" Blends Crisp Green Hues

A minty fresh palette for one of JB’s latest lifestyle designs.

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