Italian mega-house Gucci is set to live stream its men’s and women’s Spring/Summer 2018 show from Milan today, September 20, at 3PM CET (9AM EST).
Since Alessandro Michele was appointed Creative Director in January 2015, the label quickly soared from being a struggling luxury magnate to one of the most lauded names in the business. Thanks to Michele’s rebellious flair, ornate detailing and astute consciousness to youth culture trends, Gucci is now one of the world’s hottest brands – and its influence won’t be waning anytime soon.
The label has a history of stirring up buzz with its seasonal catwalk presentations. For its Resort 2018 collection, Gucci ignited a furor of controversy by churning out several pieces that blatantly simulated work from Harlem bootleg king Dapper Dan (who is now a confirmed collaborator on an impending capsule collection). So what does Michele have up his sleeve this season? Tune in and find out.
Watch the live stream below and let us know your thoughts in the comments section.