hype cog
Jason Dike Editor
Go Inside adidas's Brooklyn Creative "Farm," Where Shoes of the Future Are Made
C2H4 Goes to Space for Its 2018 Spring/Summer Collection
Luis Fonsi's Daddy Yankee-Featuring Hit "Despacito" Has Broken the Global Record for Most Streams Ever
R. Kelly Responds to Allegations of Holding Women in "Abusive Cult"
Babylon LA Hooks up With Budweiser for a New Logo-Heavy Capsule Collection
A First Look at the J.W.Anderson x Uniqlo 2017 Fall/Winter Collection
Watch the First Time JAY-Z Hears a Young Kanye Rap His "The Bounce" Verse
Hear a New Future Verse on Lil Freaky's "Dripset"
Zero 2 Infinity Unveils Its Plans for Balloon-Powered Space Flight
HYPES is a real time popularity metric informing readers of what is trending