Earlier this year, Gucci‘s Spring/Summer 2018 show attracted controversy due to the likeness of one look to the work of famous Harlem designer and style icon Dapper Dan. Following this controversy, the brand recently announced that it will be collaborating with Dapper Dan on a capsule collection as well as helping him reopen his atelier which closed way back in 1992. The relationship between the designer and the fashion house has continued with Gucci now releasing a teaser of its Fall/Winter 2017 men’s tailoring campaign starring the Dapper man himself.
Shot by often Gucci collaborator Glen Luchford in the designer’s Harlem neighborhood, the campaign images are intended to celebrate Dapper Dan’s personality and cultural legacy. Wearing items from Gucci’s men’s tailoring range, the campaign also features Harlem landmarks such as the Apollo Theater. Take a look at the first images from the campaign before it goes live across print, digital and outdoor media in October this year.
It’s been a good year for Gucci, as the Alessandro Michele-helmed brand surpassed Saint Laurent to become Kering’s highest earning brand.