Prada Named the World's Hottest Brand in Q4 2022

Prada was the world’s hottest brand in the fourth quarter of 2022, according to the latest Lyst Index data. The report, which quarterly ranks the fashion industry’s most-coveted brands and products, revealed that Prada replaced Gucci in the top spot last quarter, closely followed by Moncler, Miu Miu and Valentino.

According to Lyst’s data, searches for Prada’s products increased by 37% between October and December, with the brand’s slingback shoes landing on Lyst’s most-popular products ranking. And Prada had quite the year: in 2022, the brand launched its first fine jewelry collection made from recycled gold, named Charli D’Amelio the face of Prada Linea Rossa FW22 and appointed Andrea Guerra to CEO of Prada Group.

Meanwhile, Moncler received a 76% increase in searches during the holiday months, moving it up an impressive 14 ranks into third place, its highest Lyst Index ranking since Q4 in 2020. Bottega Veneta and Loewe made sizable jumps into the sixth and seventh positions, respectively. Dior ranked eighth in the index, before Dolce & Gabbana and Saint Laurent. After facing allegations of child exploitation, Balenciaga moved down seven places into the 11th rank, marking the brand’s first placement outside of the top 10 since the Lyst Index was created five years ago.

Looking down the list, Nike and Versace placed 12th and 13th, followed by Fendi, Louis Vuitton and Diesel. Ugg, entering the list for the first time, claimed the 17th spot, before Burberry, Coach and Jacquemus.

In the hottest products category, Saint Laurent’s Icare quilted bag claimed the top spot, followed by the Prada slingback shoes and Dr. Martens Leonore Chelsea Boots. Next, the 16Arlington Solaria dress placed before the Bottega Veneta Sardine bag, the Acne Studios mohair checked scarf and the Loewe padded bomber jacket. Rounding out the top 10, Lyst highlighted the Mach & Mach double-bow embellished court shoes, Miu Miu’s logo-patch satin briefs and the Crocs x Salehe Bembury clogs.

In more fashion news, LVMH sales are slowing down, but chairman Bernard Arnault remains “quite confident.”