hype cog
Saint Laurent

Saint Laurent

Saint Laurent, formerly known as Yves Saint Laurent, is a French fashion house founded by Yves Saint Laurent and his partner, Pierre Berge in 1966. Saint Laurent was fired from the house of Christian Dior at that time and thus decided to launch his own fashion house with colleagues from Dior. With financial support from American millionaire J. Mack Robinson, Saint Laurent debuted his first collection in five months. Saint Laurent’s designs were popular, and signaled many trends of the time, as well as introducing iconic designs. In 1966, Saint Laurent was inspired by androgyny and thus created the iconic Le Smoking suit, a women’s tuxedo that emulated menswear and was controversial at the time, with the Safari Jacket soon to follow. In 1967, Saint Laurent launched a luxury ready-to-wear line and named it Yves Saint Laurent Rive Gauche. By the 1980s, the fashion house was so popular and coveted that many museums around the world featured Saint Laurent’s work with retrospectives. By the 1990s, Yves Saint Laurent entered the stock market, and was bought by the Elf Sanofi Group in 1993. In 1998, the company was bought by the Francois Pinault group, however, Yves Saint Laurent and Pierre Berge retained most of the control over the fashion house while relinquishing control over its perfume and cosmetics lines. In 1998, Saint Laurent stopped designing for the Rive Gauche line, and hired Alber Elbaz and Hedi Slimane to design the women’s and men’s ready-to-wear lines respectively. In 1999, the company was sold to the Gucci Group, who then hired Tom Ford to be its creative director. In 2004, Stefano Pilati replaced Ford, and brought more structure and style to the brand -- a contrast from the opulent chic brought to the label by Ford. In 2012, it was announced that Stefano Pilati was to step down and that previous Yves Saint Laurent Men designer, Hedi Slimane was to take over as creative director. To much controversy, Slimane renamed and rebranded the label as “Saint Laurent Paris,” paying homage to the house’s “Saint Laurent Rive Gauche” name from 1966. Although Slimane’s designs are met with polarizing opinions, he has nearly doubled the house’s revenue since his appointment.

Meet the Guy With a $500K Hedi Slimane Archive
Saint Laurent Releases the Antibe 05 in River Blue Nylon
Club Queues Get Glamorized in This Saint Laurent 2017 Fall Editorial
Saint Laurent's Newest Sneakers Hop on the Scribbled Midsole Trend
Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London
Gucci Surpasses Saint Laurent as Kering's Highest Earner
colette Is Set to Close Its Doors This December
YSL Recently Unveiled Its New Razor Blade-Themed Pendant Necklace
Saint Laurent Highlights Its 2017 Menswear in New Psychedelic Campaign Video


Hedi Slimane leaves Saint Laurent; Anthony Vaccarello becomes the new creative director


Hedi Slimane revives the brand’s haute couture collection


Kering announces that Hedi Slimane would replace Stefano Pilati as creative director


Death of Yves Saint Laurent


Stefano Pilati succeeds Tom Ford to produce a pert-a-porter line


Yves Saint Laurent retires from his eponymous brand, effectively closing down the couture house of YSL


Gucci buys the Yves Saint Laurent brand and asks Tom Ford to design the ready-to-wear collection while Saint Laurent would design the haute couture collection


Alber Elbaz designs three ready-to-wear collections for the brand


Pierre Berge appoints Hedi Slimane as collections and art director, only for Slimane to leave the house two years later


Pharmaceuticals company Sanofi buys Yves Saint Laurent


Launches cosmetic line


A. M. Cassandre designs the current company logos


July - Founded by Yves Saint Laurent and his partner, Pierre Berge
HYPES is a real time popularity metric informing readers of what is trending