Lyst Index

Prada Named the World's Hottest Brand in Q4 2022
Fashion

Prada Named the World's Hottest Brand in Q4 2022

Replacing Gucci in the top spot, according to the Lyst Index.

Gucci Is the World's Hottest Brand for Q2 2022
Fashion

Gucci Is the World's Hottest Brand for Q2 2022

Knocking Balenciaga off the top spot thanks to its Harry Styles “HA HA HA” collection, adidas collaboration and “Cosmogonies” show.

Balenciaga Continues Its Reign as Hottest Brand in the World for Q1 2022
Fashion

Balenciaga Continues Its Reign as Hottest Brand in the World for Q1 2022

With the New Balance 550s and Balenciaga Defender Sneakers taking top spots in hottest products.

Balenciaga Remains the World's Hottest Brand for Q4 2021
Fashion

Balenciaga Remains the World's Hottest Brand for Q4 2021

While fashion mourned Virgil Abloh, Off-White was not included in the rankings this quarter.

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year
Fashion

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year

Nike Air Force 1s and Off-White x Nike Dunk Low “The 50” Series are crowned top sneakers of 2021.


Balenciaga Is the World's Hottest Brand for Q3 2021
Fashion

Balenciaga Is the World's Hottest Brand for Q3 2021

Knocking Gucci from its top spot.

adidas YEEZY SLIDE Named World's Hottest Men's Product for Q2 2021
Fashion

adidas YEEZY SLIDE Named World's Hottest Men's Product for Q2 2021

Thom Browne’s pleated skirt joins the list, while Gucci holds on as world’s hottest brand.

Gucci Remains World's Hottest Brand for Q1 2021
Fashion 

Gucci Remains World's Hottest Brand for Q1 2021

Dior is entered for the first time, while Off-White™ has been knocked down to 10th place.

Gucci Is Still the World's Hottest Brand
Fashion

Gucci Is Still the World's Hottest Brand

It can thank Harry Styles and its collaboration with The North Face for that.

A New Report Suggests Off-White™’s Popularity May be Slipping
Fashion

A New Report Suggests Off-White™’s Popularity May be Slipping

According to the latest findings from the Lyst Index.

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