It can thank Harry Styles and its collaboration with The North Face for that.
16,828 Hypes
According to the latest findings from the Lyst Index.
19,484 Hypes
Jacquemus, LOEWE, Rick Owens and Raf Simons also appear in the top 20.
11,892 Hypes
Beating Gucci and Balenciaga to the top spot.