Lyst Index

Prada Reclaims Its Title as the World's Hottest Brand In Q4 2023
Fashion

Prada Reclaims Its Title as the World's Hottest Brand In Q4 2023

Miu Miu drops to second place, while Moncler jumps two spots, and Demna’s Balenciaga leaves controversies behind at number 12.

Miu Miu Is the World's Hottest Brand for Two Years Running
Fashion 

Miu Miu Is the World's Hottest Brand for Two Years Running

Miuccia Prada and Raf Simons’ buzzy label reigns supreme, seeing LOEWE’s Anagram logo, sheer footwear, and rising British designers take additional spots.

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023
Fashion 

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023

Jonathan Anderson’s LOEWE is pushed into second place, seeing Bottega Veneta, Saint Laurent, and Moncler climb further up the list.

LOEWE Is the World's Hottest Brand, and Its Tank Top and Tote Bag Are Q2 2023's Hottest Items
Fashion 

LOEWE Is the World's Hottest Brand, and Its Tank Top and Tote Bag Are Q2 2023's Hottest Items

Jonathan Anderson knocks Raf and Miuccia’s Prada off the top spot, while Balenciaga climbs alongside Bottega Veneta, Versace and more.

Prada Is the World's Hottest Brand Again, Balenciaga Falls Dramatically, and Versace Rises
Fashion

Prada Is the World's Hottest Brand Again, Balenciaga Falls Dramatically, and Versace Rises

The Lyst Index Q1 2023 report is here, and the revelations are big: Gucci drops seven places, JW Anderson enters the top 20, and Miu Miu is hotter than ever.


Prada Named the World's Hottest Brand in Q4 2022
Fashion

Prada Named the World's Hottest Brand in Q4 2022

Replacing Gucci in the top spot, according to the Lyst Index.

Gucci Is the World's Hottest Brand for Q2 2022
Fashion

Gucci Is the World's Hottest Brand for Q2 2022

Knocking Balenciaga off the top spot thanks to its Harry Styles “HA HA HA” collection, adidas collaboration and “Cosmogonies” show.

Balenciaga Continues Its Reign as Hottest Brand in the World for Q1 2022
Fashion

Balenciaga Continues Its Reign as Hottest Brand in the World for Q1 2022

With the New Balance 550s and Balenciaga Defender Sneakers taking top spots in hottest products.

Balenciaga Remains the World's Hottest Brand for Q4 2021
Fashion

Balenciaga Remains the World's Hottest Brand for Q4 2021

While fashion mourned Virgil Abloh, Off-White was not included in the rankings this quarter.

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year
Fashion

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year

Nike Air Force 1s and Off-White x Nike Dunk Low “The 50” Series are crowned top sneakers of 2021.

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