Miu Miu Rules, Balenciaga Rises, and Diesel Falls In Q1 2024

Miuccia Prada’s beloved brands continue to battle for the top spot, while Saint Laurent debuts in the top five and Jacquemus falls down the scale.

Fashion
2,713 Hypes 0 Comments

Miu Miu and Prada are constantly battling for the crown. As head designer of one and founder of the other, Miuccia Prada is at the helm of the world’s most popular luxury brands. While often in combat on the Lyst Index, Miu Miu has reclaimed its title as number one, replacing Prada, which closed 2023 on top.

Lyst Index’s first quarterly report of 2024 has arrived, revealing the brands that have risen and fallen in public interest during Q1. By climbing to the top spot, Miu Miu’s online searches increased by 8% at the start of 2024, with 57% year-on-year growth and three of its preppy signatures landing on the Q1 “Hottest Products List” — making Lyst Index history. The brand’s star-studded runways and viral collaborations have secured its fate for years to come, seeing its deconstructed $1,120 USD New Balance 530SL as the most desired item of the season.

While Prada fell to second place, Anthony Vaccarello‘s Saint Laurent debuted in the top five due to its surprise Paris Fashion Week show, which drove searches up by 10% in Q1. Elsewhere, Balenciaga has seemingly left controversies behind and looks to reclaim the throne as a celebrity favorite, welcomed as one of the fastest-rising labels and migrating from 12th to eighth position. Valentino, Skims, and Louis Vuitton have also ascended onto higher grounds, with Moncler, Jacquemus, and Diesel slowly falling down the scale.

While Miu Miu’s preppy clothing and accessories overwhelmed the hottest items of Q1, several brands stormed our wardrobes with determination. ALAÏA continues to rule the ballet flat trend, seeing sheer versions peek through 2023 and jeweled embellishments conquer Q1 with online exploration up 43%. Paloma Elesser, Cardi B, and Kim Kardashian supported Rick Owens this quarter, wearing his skin-hugging Prong Down Dress and causing an uproar of 165%. While virality cemented the dress in eighth place, Carhartt WIP proved that classics are here to stay, with the Detroit Jacket named the fifth hottest item of Q1 2024.

Read Full Article

What to Read Next

Nike ACG Unveils the Mountain Fly 2 Low in "Sail/Sanddrift"
Footwear

Nike ACG Unveils the Mountain Fly 2 Low in "Sail/Sanddrift"

Accented by “Vapor Green” and lavender details.

Tesla Unveils Model 3 Performance Edition: Starting at Just Over $40K USD
Automotive

Tesla Unveils Model 3 Performance Edition: Starting at Just Over $40K USD

Packing 510 hp, resulting in a 0-60 time of 2.9 sec and a top speed of 163 mph.

An Official Look At A. Lange & Söhne’s Special Timepiece For  Concorso D’Eleganza Villa D’Este 2024
Watches

An Official Look At A. Lange & Söhne’s Special Timepiece For Concorso D’Eleganza Villa D’Este 2024

Equipped with the L951.5 Manufacture caliber

Long Awaited Mercedes-Benz Electric G-Class Finally Surfaces
Automotive

Long Awaited Mercedes-Benz Electric G-Class Finally Surfaces

A four motor vehicle dubbed the “G 580,” producing nearly 600 hp and 858 lb-ft of torque.

Rick Ross Drops Music Video for Drake Diss Track "Champagne Moments"
Music

Rick Ross Drops Music Video for Drake Diss Track "Champagne Moments"

With The Biggest Boss showing off his silver Chevrolet Bel Air.


Coca-Cola and Microsoft Announce $1.1 Billion USD AI and Cloud Partnership
Tech & Gadgets

Coca-Cola and Microsoft Announce $1.1 Billion USD AI and Cloud Partnership

Leveraging tools like Microsoft 365 Copilot to boost workplace productivity.

Ye Confirms Release Date of His and Ty Dolla $ign's 'VULTURES Volume 2'
Music

Ye Confirms Release Date of His and Ty Dolla $ign's 'VULTURES Volume 2'

Their sophomore joint effort was initially scheduled to drop in March.

Marvin Harrison Jr. Joins New Balance to Reveal Its First American Football Cleats
Footwear

Marvin Harrison Jr. Joins New Balance to Reveal Its First American Football Cleats

Ahead of the top prospect’s long-awaited draft day later this week.

Bladee Drops Gritty Surprise Mixtape 'Cold Visions'
Music

Bladee Drops Gritty Surprise Mixtape 'Cold Visions'

The 30-song project serves as the culmination of the artist’s evolution over the past 11 years.

Megan Thee Stallion Sued by Former Cameraman for Harassment and Hostile Workplace
Music

Megan Thee Stallion Sued by Former Cameraman for Harassment and Hostile Workplace

Cameraman Emilio Garcia claims he was forced to watch the singer have sex while in a moving car.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.