Dontella Versace Is Launching a New Brand

Summary

• Donatella Versace is launching a new fashion and beauty label with Revolve Group in 2027.
• The partnership combines her creative vision with Revolve’s technological infrastructure, following her exit from the CCO role at Versace and the brand’s $1B+ sale to Prada.

After stepping down from her three-decade tenure as Chief Creative Officer of Versace in 2025, Donatella Versace is finally sharing her next move. The Italian designer, sister of Gianni Versace, will launch a new label in partnership with Revolve Group.

The brand, whose name has not yet been revealed, is poised to launch in 2027 with a mixture of fashion and beauty products. In an official statement, Versace shared, “Revolve understands something I believe deeply: culture comes from connection.” “Together, we want to create that connection with a new voice, a new look, and a new energy,” she added.

Founded in 2003, the fashion retailer continues to see impressive growth today, reporting $1.23B in total revenue for 2025. In 2026 Q2, the company’s active customers increased to 3.04 million — an 11% increase year over year — resulting in Revolve’s highest customer growth rate in three years.

On the Donatella Versace partnership, Revolve co-founder and co-CEO Michael Mente called the designer “defining creative voices of our time,” adding, “This partnership gives that vision an entirely new platform and the freedom to build something from the ground up.” The brand’s other co-founder and co-CEO Mike Karanikolas explained, “By combining Donatella’s creative authority with Revolve’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive — and build it for the long term.”

The news comes after the more than $1B USD sale of Versace from Capri Holdings to Prada Group, which was completed in December 2025. As of the time of writing, the designer is still Versace’s chief brand ambassador.