Knocking Gucci from its top spot.
Thom Browne’s pleated skirt joins the list, while Gucci holds on as world’s hottest brand.
Dior is entered for the first time, while Off-White™ has been knocked down to 10th place.
It can thank Harry Styles and its collaboration with The North Face for that.
According to the latest findings from the Lyst Index.
Jacquemus, LOEWE, Rick Owens and Raf Simons also appear in the top 20.
Beating Gucci and Balenciaga to the top spot.