atmos To Host GORE-TEX Pop-Ups Across Japan
Spanning three locations for a limited time only.
From November 11 to 27, atmos will host a series of pop-ups exclusively for its GORE-TEX products. The “GORE-TEX Lab by atmos” pop-up will run for a limited time at selected atmos stores in Japan.
This isn’t the first for atmos to implement GORE-TEX into its products — throughout its legacy, the store collaborated with established sportswear brands such as New Balance, ASICS, and adidas, all of which have featured the material in its offerings.
A selection of GORE-TEX-infused sneakers and apparel will be sold at the pop-up. Visitors are encouraged to wear their purchases away to instantly experience the materials’ charm via its lightweight yet impervious nature. Limited keychains and stickers will also be handed to attendees upon any purchase of items from the pop-up.
An exclusive “GORE-TEX meeting” will take place on November 10 at atmos’ Shinjuku store in Tokyo, where the founder, Hommyo Hidefumi will soft-launch the pop-up. Director of atmos, Hirofumi ‘Koji’ Kojima, streetwear legend YOPPI, and pro-wrestler Kaito Ozawa will appear as special guests at the event.
The “GORE-TEX Lab by atmos” pop-up will be at the amos Shinjuku store from November 11 to 13. After that, it will appear at the atmos Kanazawa store between November 18 and 20. The final pop-up will take place at the atmos Sapporo store, which will run from November 25 to 27.
atmos Shinjuku
Shinjuku South Avenue 1F
4-1-1 Shinjuku
Shinjuku, Tokyo
atmos Kanazawa
Forus Kanazawa 1F,
3-1 Horikawa Shinmachi
Kanazawa, Ishikawa
atmos Sapporo
Sapporo Stellar Place 3F
North 5 West 2-chome Chuo
Sapporo, Hokkaido
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