YOPPI

Yoshifumi Egawa, better known as YOPPI, is a former Japanese pro skateboarder and the founder of streetwear brands realmadHECTIC, MASTERPIECE and Hombre Nino. At a young age, YOPPI began skateboarding as a way to practise for surfing, but took skateboarding up instead for its low cost and convenience. He worked at the Stormy skate shop in Shibuya, Tokyo, and began his pro skating career at age 15. All the while dabbling in fashion through the brands YTPO and Regular, YOPPI’s first real foray into fashion was via realmadHECTIC, a skatewear select shop founded in Harajuku in 1994 with vintage collector Naotake Magara. The brand has since become known as one of Japan’s most revered streetwear brands. The duo made repeat trips to the U.S. to select appealing product from adidas, PUMA, Polo Ralph Lauren, Helly Hansen and Nautica, to sell back in Japan in the heyday of the Ura-Hara movement. The brand’s breakthrough point came in 1999, when YOPPI ended the select shop format and began designing in-house apparel under the realmadHECTIC brand, alongside the MASTERPIECE subsidiary line. One defining collaboration was in conjunction with mita sneakers, which saw a redesign of the New Balance MT580 into a highly coveted model, sold exclusively within Japan. The brand has adopted the fixed gear aesthetic in recent years, due to YOPPI’s affinity for the subculture.

Diaspora Skateboards Taps Hombre Niño’s “YOPPI” For Capsule Collection
Fashion

Diaspora Skateboards Taps Hombre Niño’s “YOPPI” For Capsule Collection

The first time the two brands have linked.

ICECREAM Links up With Japanese Skate Icon YOPPI for Vibrant 2019 Capsule
Fashion

ICECREAM Links up With Japanese Skate Icon YOPPI for Vibrant 2019 Capsule

Featuring co-branded logomania.

The New & Retro Unite in Hombre Niño's 2017 Fall/Winter Collection
Fashion

The New & Retro Unite in Hombre Niño's 2017 Fall/Winter Collection

YOPPI gets assists from the likes of Sergio Tacchini and a graffiti legend for his upcoming drop.

mita sneakers Celebrates the 20th Anniversary of New Balance's 580
Footwear

mita sneakers Celebrates the 20th Anniversary of New Balance's 580

mita tackles the 1996 release alongside HECTIC co-founders Naotake Magara and Yoshifumi Egawa.

XLARGE Debuts New Workwear-Inspired PLUS L by XLARGE Line
Fashion

XLARGE Debuts New Workwear-Inspired PLUS L by XLARGE Line

Under the creative watch of Harajuku icon YOPPI.


Hombre Nino x SHIPS JET BLUE 2014 Capsule Collection Teaser
Fashion

Hombre Nino x SHIPS JET BLUE 2014 Capsule Collection Teaser

To highlight Hombre Nino’s first capsule collection to be released in collaboration with clothing

Rip Zinger's "Skatality" Episode 1 Featuring Yoppi
Sports

Rip Zinger's "Skatality" Episode 1 Featuring Yoppi

Skater and photographer Rip Zinger proudly presents the inaugural episode of his new Skatality

adidas Originals Samba Tokyo Cities Pack with Cheez & Kalavinka & YOPPI
Uncategorized Footwear

adidas Originals Samba Tokyo Cities Pack with Cheez & Kalavinka & YOPPI

In a continuation of adidas Originals’ city-themed releases, the latest drops focus on the

YOPPI x adidas Originals Five-Two 3 Samba & T-Shirt
Uncategorized Footwear

YOPPI x adidas Originals Five-Two 3 Samba & T-Shirt

A continuation of adidas Originals’ Five-Two 3 campaign, the brand now offers a peek into a

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.