ICECREAM Links up With Japanese Skate Icon YOPPI for Vibrant 2019 Capsule

Featuring co-branded logomania.

Fashion
4,876 Hypes 3 Comments

As a follow up to the collaborative Steven Harrington x ICECREAM ‘Cosmic Cone’ Sculpture, ICECREAM has returned to host yet another vibrant co-sign, this time with Japanese skater Egawa “YOPPI” Yoshifumi.

Since the ’90s, Egawa Yoshifumi, better known as YOPPI, has held a strong presence in Japan, both for being pro under T19 Skateboards and founding the brand realmadHECTIC during the heydays of the Ura-Harajuku scene. With the kind of past that Billionaire Boys Club has had in Japan, it comes as no surprise that the two have joined on a special project.

Unveiled is a capsule that includes a colorful set of graphic T-shirts, bucket hats, beanies and socks. Palettes of green, white, purple, light blue and brown are served up in stark co-branding. A motif that recurs throughout the range is a red traffic cone that is playfully incorporated into some classic ICECREAM logos. On one of the T-shirts, the traffic cone is flipped upside-down to replace the ice cream cone. Another tee shows Billionaire Boys Club’s dog logo leaping over a pylon. Other graphics like snow-covered letterings and branded abbreviations round out the concise collection.

The ICECREAM x Egawa “YOPPI” Yoshifumi capsule will be available starting June 8 with an opening pop-up party in Osaka. Check out the address below for more information.

ICECREAM x Egawa “YOPPI” Yoshifumi
Saturday, June 8, 2019 – Saturday, June 29, 2019
550-0015 Osaka, Nishi-ku, Minami-Horie 1-Chome 19-3
Tel: 080-3918-2230
Hours: 11:00-20:00

 

View this post on Instagram

 

. 只今、大阪南堀江で開催中のICECREAM POP UP STOREにて
6/7(金)19時よりICECREAM x Yoshifumi”YOPPI” Egawaのカプセルコレクションの開催にともない
オープ二ングレセプションパーティを開催いたします。 .
当日はDJ Yoshifumi”YOPPI” Egawa and moreによるスペシャルイベントも開催いたします。
数量限定にてノベルティのご用意もございます。
皆様のご来店を心よりお待ちしております。 . . 【オープ二ングレセプションパーティ】 ■開催日時:2019年6月7日(金) 19:00~21:00 ■開催店舗:ICECREAM POP UP STORE . 【ICECREAM x YOSHIFUMI”YOPPI”EGAWA POP UP STORE】 ■開催期間:2019年6月8日(土)〜2019年6月29日(土) ■開催場所:〒550-0015 大阪府大阪市西区南堀江1丁目19-3 ■営業時間:11:00〜20:00 ■電話番号:080-3918-2230 .

A post shared by BILLIONAIRE BOYS CLUB/ICECREAM (@bbcicecream_jp) on

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