Billionaire Boys Club

Billionaire Boys Club (BBC) is a men’s streetwear clothing line established by Pharrell Williams and NIGO in 2005 rooted in Japan, aims to offer high-quality streetwear items. The brand is known for its Spaceman logo, incepted to fully encompass the brand’s ethos, that money wasn’t a part of the inspiration as opposed to what the name may insulate. The attraction of the brand, apart from its quality, is the unique design styles that are offered in very limited quantities. Jay Z later entered a partnership with BBC in order to distribute the clothes through his Rocawear line. BBC has expanded their line to include childrenswear and womenswear, with the Billionaire Girls’ Club, which is designed by Youn. Another diffusion line was launched, called Bee Line, a higher end and more mature and exclusive line, which was launched in collaboration with Mark McNairy.

Take a First Look at the Billionaire Boys Club x Pokémon Capsule
Fashion

Take a First Look at the Billionaire Boys Club x Pokémon Capsule

Featuring bold graphics of Pikachu, Mewtwo and more.

N.E.R.D Stays True to Its Streetwear Roots With New Summer ’22 Merch Drop
Fashion

N.E.R.D Stays True to Its Streetwear Roots With New Summer ’22 Merch Drop

Band Members Shae Hayley, Chad Hugo and Pharrell Williams are presenting a full line of wearable items for the collection.

BBC ICECREAM Taps KRINK for Graffiti-Filled Capsule
Fashion

BBC ICECREAM Taps KRINK for Graffiti-Filled Capsule

Featuring KRINK’s signature paint drip style.

Billionaire Boys Club and Smino Collab on New ICECREAM Merch
Fashion

Billionaire Boys Club and Smino Collab on New ICECREAM Merch

Exclusively launching the ICECREAM x Zero Fatigue collection on July 14.

Billionaire Boys Club and Bamford London Collaborate on 'Rocket' GMT
Watches

Billionaire Boys Club and Bamford London Collaborate on 'Rocket' GMT

Just 25 pieces are being made.


Here's a Closer Look at the Reebok Releases Coming to HBX This Week
Footwear

Here's a Closer Look at the Reebok Releases Coming to HBX This Week

Including the BBC Zig Kinetica II and the Eames Classic Leather.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Streetwear staples from BAPE, sartorial statements from COMME des GARÇONS, sneakers from KAWS and much more.

Supreme's Paisley-Covered Nike Zoom Air Flight 95 Trio Guides This Week's Best Footwear Drops
Footwear 

Supreme's Paisley-Covered Nike Zoom Air Flight 95 Trio Guides This Week's Best Footwear Drops

Dropping alongside the adidas YEEZY 450 “Sulfur,” Tyrell Winston’s Reebok Club C and Question Mid capsule and more.

BBC Reunites With Reebok for a Zig Kinetica II "Digi-Camo" Collaboration
Footwear

BBC Reunites With Reebok for a Zig Kinetica II "Digi-Camo" Collaboration

Drawing inspiration from the quality and functionality of tactical military gear.

Billionaire Boys Club and Tessuti Reunite With Novelist For SS22
Fashion

Billionaire Boys Club and Tessuti Reunite With Novelist For SS22

Captured by photographer Armand Da Silva.

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