BBC ICECREAM Unveils Pre-Spring 2025
Featuring puffers, printed tracksuits and panelled jacketing.
After Billionaire Boys Club unveiled its Pre-Spring 2025 range, the sublabel BBC ICECREAM is following suit. While its parent label leaned into patterns for its delivery, BBC ICECREAM takes a tad more of a toned-down approach, prioritizing craftsmanship over crazy prints or eye-catching patterning.
A puffer jacket lands in all-black, interrupted only by an ICECREAM logo embroidered on the chest and an outlined Running Dog logo placed on the backside. Other jacket silhouettes include a two-toned nylon track jacket in cream and black, similarly imbued with red logos on the chest and back. The jacket arrives with a pair of matching two-toned pants.
The Paneled Varsity Jacket also takes a two-toned design, dipped in shades or orange and brown and elevated with patched lettering on the chest and back. Another varsity jacket arrives in green and white, with a final one – the Boa Zip-Up Varsity Jacket – covered in sherpa and adorned in badges.
Patterns do appear further down in the collection, however. A Motorcycle Long-Sleeve t-shirt stands out with its all-over black and green design, complete with graphics stamped on the sleeves and an “IC” on the back. An all-over-logoed denim jacket also surfaces.
As per usual, a slew of graphics – including Cones and Bones – and accessories including headwear round out the seasonal release.
Explore BBC ICE CREAM Pre-Spring 2025 in the lookbook above, and cop a piece now at the brand’s official webstore.
