Eugene Kan

eugene.kan@hypebeast.com

Notorious Trailer
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Notorious Trailer

Notorious Trailer

Milking the Hype: When Footwear Brands Dilute Design
Footwear

Milking the Hype: When Footwear Brands Dilute Design

The current generation of sneaker consumers have been provided with a wealth of highly desirable

A Brand Defined by Intent: ICNY Bridges the Gap Between Lifestyle & Performance
Art

A Brand Defined by Intent: ICNY Bridges the Gap Between Lifestyle & Performance

We swing open the front door of Brooklyn’s neighborhood favorite pizza joint, Roberta’s, and the


5 Key Points Behind the adizero Prime Boost: The First Ever Reflective Knitted Shoe from adidas
Footwear

5 Key Points Behind the adizero Prime Boost: The First Ever Reflective Knitted Shoe from adidas

adidas continues to innovate on one of its marquee pieces of technology with a new reflective

Along the Branding Trail: New Era, K-Swiss and ICNY Discuss the Importance of and Approach to Branding
Footwear

Along the Branding Trail: New Era, K-Swiss and ICNY Discuss the Importance of and Approach to Branding

Branding has in many ways become one of the most challenging yet intrinsically important parts of

HYPEBEAST Road Trips Amsterdam: A Meat Lover's Feast at Castell

HYPEBEAST Road Trips Amsterdam: A Meat Lover's Feast at Castell

If there’s one thing typical of the Dutch diet, it’s extremely well-represented by proteins. Within

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