ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Vivienne Westwood and ASICS Craft Net-Covered GEL-Kayano 26
Footwear

Vivienne Westwood and ASICS Craft Net-Covered GEL-Kayano 26

Blending modern-day running tech with Westwood’s British punk and new wave sensibilites.

ASICS Blends the Past and Future With New GEL-KYRIOS™ Styles
Footwear 

ASICS Blends the Past and Future With New GEL-KYRIOS™ Styles

Presented by ASICS
Paying homage to the 2005-2006 ASICS GEL-HELIOS™ Model.

Kiko Kostadinov and ASICS' GEL-Kiril 2 Is Their Final Collaboration
Footwear

Kiko Kostadinov and ASICS' GEL-Kiril 2 Is Their Final Collaboration

Wrapping up a successful three-year partnership.

MOUSSY x ASICS GEL-Kayano 5 OG Is an Exercise in Simplicity
Footwear

MOUSSY x ASICS GEL-Kayano 5 OG Is an Exercise in Simplicity

The Japanese women’s casual brand proves that sometimes less is more with its understated collaboration.

ASICS Reinvents the Past With New GEL-KYRIOS Sneaker
Footwear

ASICS Reinvents the Past With New GEL-KYRIOS Sneaker

Combining elements of the GEL-HELIOS and GEL-KIRIL together for a retro running aesthetic.

The ASICS NOVABLAST SPS Enhances Dynamic Movement
Footwear 

The ASICS NOVABLAST SPS Enhances Dynamic Movement

Presented by ASICS
Adding energy to every stride.

ASICS Refines GEL-Lyte III in Cream-Colored "Karakuri Pack”
Footwear

ASICS Refines GEL-Lyte III in Cream-Colored "Karakuri Pack”

Inspired by traditional Japanese craftsmanship.

ASICS Reworks GEL-Lyte III OG With Fluorescent "Limz" and "Aqri" Colorways
Footwear

ASICS Reworks GEL-Lyte III OG With Fluorescent "Limz" and "Aqri" Colorways

Bright hues for the classic silhouette.

Air Jordan 5 "Alternate Bel-Air" Revives the '90s in This Week's Best Footwear Drops
Footwear

Air Jordan 5 "Alternate Bel-Air" Revives the '90s in This Week's Best Footwear Drops

Accompanied by vivid Nike ISPA Flow 2020 colors and an American release of the Air Jordan 1 Zoom High “Zen Green.”

Reigning Champ and ASICS Ready "Paris Edition" Capsule
Footwear

Reigning Champ and ASICS Ready "Paris Edition" Capsule

Inspired by France’s capital city, showcased in a lookbook starring André Saraiva, and featuring a new GEL-Nimbus 22 plus special apparel.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.