Simon Porte Jacquemus’ menswear line has unveiled its laid-back campaign for the Spring/Summer 2020 season featuring Steve Lacy. Captured by French photographer Pierre-Ange Carlotti, the images highlight the boutique’s seasonal range of layering pieces accented by illustrative flowers and playful patterns.
Due to shelter in place policies amidst COVID-19, Simon Porte Jacquemus had to find a creative way to shoot his spring and summer campaigns. His newly launched “Jacquemus at Home” series is an alternative to past campaigns, utilizing self-isolation and technology to create a candid collection of photos from home.
For the men’s campaign, the designer acted as the creative director of the shoot, while Carlotti took photos of the American singer-songwriter within his own home via FaceTime. Lacy stands at a counter wearing a simple white button-down shirt with scripted branding at the bottom, before sitting on his bed in flower printed shorts. Dressed in a T-shirt and shorts covered in blue daisies, Lacy poses on an orange chair-like structure featured in the cover art for his debut album Apollo XXI.
Take a closer look at Jacquemus’ Spring/Summer 2020 campaign in the images above. The menswear range is available now on Browns’ web store.
For more from the brand, Jacquemus entered the top 20 of Lyst Index’s quarterly ranking of fashion’s hottest brands at 15th.