Kaytranada's "Need It" Sparks a Dance Battle in New Music Video
Featuring UV-lighting reminiscent of Hype Williams’ ‘Belly.’
Kaytranada returns with a new music video for “Need It” featuring rising singer-songwriter and multi-instrumentalist Masego. The song was a standout from BUBBA, a project that dropped late last year after nearly four years of waiting since the producer’s critically acclaimed 99.9% debut.
Director Andre Bato shot the narrative with UV lighting that definitely brings Hype Williams’s 1998 film Belly to mind. Two rival groups stand-off in what first starts as a fist fight but then, thanks to Kaytranada’s role as a DJ in the neon blue-tinged nightclub, turns into an intense choreographed dance battle. “Need It” follows the nostalgic Soul Train-inspired “10%” music video with Kali Uchis.
Watch Kaytranada’s latest music video above. In more music updates, Denzel Curry and Kenny Beats are releasing an UNLOCKED comic book based on their collaborative album.
