Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

UPDATE: fragment design x Gundam Comes to Tamashii Nations Store in New York
Toys

UPDATE: fragment design x Gundam Comes to Tamashii Nations Store in New York

Presented by Tamashii Nations
GUNDAM45FRGMT will feature the rare Gundam Fix Figuration Metal Composite, other exclusive items and more.
Presented by Tamashii Nations /
7.7K   0 Comments
adidas Took Over All-Star Weekend With the Superstar and New adidas Basketball Drops
Footwear 

adidas Took Over All-Star Weekend With the Superstar and New adidas Basketball Drops

Presented by adidas CA
From brand activations for the Anthony Edwards 1 to a Superstar party hosted by Damian Lillard.
Presented by adidas CA /
3.0K   0 Comments
AAPENOW SS25 Collection Launches Alongside AAPENOW NOVA Kicks
Fashion 

AAPENOW SS25 Collection Launches Alongside AAPENOW NOVA Kicks

Presented by AAPE
The range draws inspiration from Kamakura, Japan, blending traditional Japanese culture with street style.
Presented by AAPE /
1.8K   0 Comments
ASICS’ GEL-KINETIC FLUENT Sneaker Is Here for the Long Game
Footwear 

ASICS’ GEL-KINETIC FLUENT Sneaker Is Here for the Long Game

Presented by ASICS
Eagles wide receiver DeVonta Smith, who’ll play in Super Bowl LIX, fronts the kicks’ stylish lookbook.
Presented by ASICS /
8.8K   1 Comments
Cult of Individuality Transforms KISS and El Alfa into High-Voltage Streetwear Icons
Fashion 

Cult of Individuality Transforms KISS and El Alfa into High-Voltage Streetwear Icons

Presented by Cult of Individuality
From rock riffs to Latin beats, these pieces bring music culture and fashion fans together.
Presented by Cult of Individuality /
22.9K   1 Comments
Experience Every Detail in Sound With the Award-Winning Technics AZ100 Earbuds
Tech & Gadgets 

Experience Every Detail in Sound With the Award-Winning Technics AZ100 Earbuds

Presented by Technics
Setting the standard for wireless earbuds, offering top-tier performance for both music and communication.
Presented by Technics /
2.2K   0 Comments
Choose Your Outerwear Grails from Rick Owens, Thom Browne and More on HBX Archives
Fashion 

Choose Your Outerwear Grails from Rick Owens, Thom Browne and More on HBX Archives

Presented by Luxury Stores at Amazon
Throwback pieces for your own archive collection or for turning heads season after season.
Presented by Luxury Stores at Amazon /
4.8K   0 Comments
Formula E: Maximum Fun and Innovative Tech in the Most Important Motorsport on the Planet
Automotive

Formula E: Maximum Fun and Innovative Tech in the Most Important Motorsport on the Planet

In FE’s 11th season, there’s never been a better time to become a fan of the world’s fastest electric vehicles.
By /
1.2K   1 Comments
Upgrade Your Winter Wardrobe With Chrome Hearts, Balmain and More from HBX Archives
Fashion 

Upgrade Your Winter Wardrobe With Chrome Hearts, Balmain and More from HBX Archives

Presented by Luxury Stores at Amazon
Standout pieces and essential accessories that deliver on style and versatility.
Presented by Luxury Stores at Amazon /
2.5K   0 Comments
AAPE and Alpha Industries Join Forces to Reimagine Iconic Military Styles
Fashion 

AAPE and Alpha Industries Join Forces to Reimagine Iconic Military Styles

Presented by AAPE
Alongside 2024 latest winter collection.
Presented by AAPE /
2.9K   0 Comments
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