Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

XLARGE Levels Up Worldwide With a Culture-Spanning SS26 Collection
Fashion

XLARGE Levels Up Worldwide With a Culture-Spanning SS26 Collection

Presented by XLARGE
Layered archival graphics meet workwear utility and skate influences.

The adidas Originals Adistar XLG 2.0 Turns Wearability Into the New Status Symbol
Footwear

The adidas Originals Adistar XLG 2.0 Turns Wearability Into the New Status Symbol

Presented by adidas
Layered performance construction evolves into a lifestyle staple worn naturally by some of today’s culture disruptors.

Gucci Mane Faces His Doppelgängers in HOKA’s Foot Locker Campaign
Footwear

Gucci Mane Faces His Doppelgängers in HOKA’s Foot Locker Campaign

Presented by Foot Locker
A shopping trip for the HOKA Bondi 7 Stealth Tech spirals when the rapper meets some familiar faces.

Samuel L. Jackson Goes on a Dreamlike Side Quest to Find His Superstar in New adidas Spot
Fashion

Samuel L. Jackson Goes on a Dreamlike Side Quest to Find His Superstar in New adidas Spot

Presented by adidas Originals
Kendall Jenner, JENNIE and more also appear inside “Hotel Superstar” where the most surreal scenes happen.

Santo Studio Unveils Footwear Envisioned by Ryan Sheckler, Khalil Rountree and More
Footwear

Santo Studio Unveils Footwear Envisioned by Ryan Sheckler, Khalil Rountree and More

The Trento & Clemente Sneaker is fully tech-driven, yet versatile enough for both active and day-to-day lifestyles.

Staff Picks: Epic LEGO® Star Wars™ Sets to Gift (or Keep) This Holiday
Toys

Staff Picks: Epic LEGO® Star Wars™ Sets to Gift (or Keep) This Holiday

Presented by LEGO
The most display-worthy builds, from Grogu’s Hover Pram to Jango Fett’s Helmet and the 9,000-piece Death Star.


wonwonleywon Is Redefining Luxury
Fashion

wonwonleywon Is Redefining Luxury

Presented by Wonwonleywon
Dive into the making of a modern empire as the label redefines the boundaries of fashion and culture.

Five Questions With Druski on Personal Style, F1 in Vegas, Coulda Fest and More
Entertainment

Five Questions With Druski on Personal Style, F1 in Vegas, Coulda Fest and More

We caught up with the comedian at T-Mobile’s high-energy takeover during this year’s Las Vegas Grand Prix.

The LEGO® "Star Wars"™ “Death Star After Dark” Turned Nostalgia Into an After-Hours Experience

The LEGO® "Star Wars"™ “Death Star After Dark” Turned Nostalgia Into an After-Hours Experience

Presented by LEGO
Inside NYC’s ARTECHOUSE, the 9,000-piece Death Star Set took center stage amid hyperspace visuals and a cyberpunk-inspired crowd.

Abu Dhabi Collectors’ Week Feels Like a Race Weekend With Rare Paganis, McLarens and More
Automotive

Abu Dhabi Collectors’ Week Feels Like a Race Weekend With Rare Paganis, McLarens and More

Presented by RM Sotheby's
Auction highlights include a one-of-one Zonda, a legendary McLaren F1 and a car that hasn’t even raced yet.

Action Figures: How Jasmine Maietta Wrote a New Playbook for Creativity and Belief
Fashion

Action Figures: How Jasmine Maietta Wrote a New Playbook for Creativity and Belief

Presented by DraftKings
The Round21 founder transforms everyday sports gear into collectible canvases for creative expression.

Oakley and Brain Dead’s New Collab Feels Like a Portal to Another World
Footwear

Oakley and Brain Dead’s New Collab Feels Like a Portal to Another World

Presented by Oakley
From asymmetrical lacing to amphibian-inspired frames, the latest collection merges technical mastery with subcultural chaos.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.