Felson Sajonas

Felson Sajonas

Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

Inside Kirin Ichiban’s Immersive Cultural Taste Experience

Inside Kirin Ichiban’s Immersive Cultural Taste Experience

Presented by Kirin Ichiban
A six-course Japanese taste experiment where personal choice unlocks the legend of the Kirin dragon.

Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details
Fashion

Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details

Presented by American Crew
How timeless soccer kit looks and contemporary taper fades unite seamlessly the American Crew ethos.

Scrapbook: Highballs, Clean Fits and Jersey Grails Made Its Way to Toki’s Hypebeast Cup Experience

Scrapbook: Highballs, Clean Fits and Jersey Grails Made Its Way to Toki’s Hypebeast Cup Experience

Presented by Toki Suntory Whisky
The creative community pulled up to catch the games, sip fresh Toki on tap, and check out the brand’s custom soccer jersey.

How Oakley’s 'Future Genesis' Characters Mirror Its Endless Drive For Innovation
Fashion

How Oakley’s 'Future Genesis' Characters Mirror Its Endless Drive For Innovation

Presented by Oakley
Max’s inventive grit and Maxine’s restless curiosity drive an unbroken ethos of constant progress.

American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia

American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia

Presented by American Crew
Competitive football trivia and curated prize packages kept the matchday energy going all evening.

How Oakley’s 'Future Genesis' Book 2 Takes You Deeper Into the Storm
Design

How Oakley’s 'Future Genesis' Book 2 Takes You Deeper Into the Storm

Presented by Oakley
Driven by survival and radical innovation, three young rebels challenge the status quo to forge what comes next.


How Oakley’s Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design
Design

How Oakley’s Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design

Presented by Oakley
‘Future Genesis’ pushes elite concept design by transforming fiction into physical product innovation today.

Florencia Galarza Channels The Vibe Of a Toki Shiso Highball for Her Toki Soccer Jersey Outfit
Fashion

Florencia Galarza Channels The Vibe Of a Toki Shiso Highball for Her Toki Soccer Jersey Outfit

Presented by Toki Suntory Whisky
By swapping traditional cleats for burgundy loafers, she reimagines the kit’s skyline graphic for the Hypebeast Cup event in NYC.

The Awake NY x DoorDash Capsule Goes Beyond Your Matchday Fit
Fashion

The Awake NY x DoorDash Capsule Goes Beyond Your Matchday Fit

Presented by DoorDash
From the checkerboard jersey to camo shorts, the capsule is packed with standout details.

Head to the Hypebeast Cup in NYC to Tap In with Visa and Conquer Their Soccer Simulator
Fashion

Head to the Hypebeast Cup in NYC to Tap In with Visa and Conquer Their Soccer Simulator

Presented by Visa
Test your striker skills with three kicks as you target point zones and beat the active digital goalie.

Michelob ULTRA’s Pitchside Club in NYC Hosted Hypebeast Night Where Soccer and Style Collided

Michelob ULTRA’s Pitchside Club in NYC Hosted Hypebeast Night Where Soccer and Style Collided

Presented by Michelob ULTRA
The Standard Biergarten transformed into a block party complete with live DJ Sets, a custom locker room experience and style photo moments.

Mark Boutilier Styles the Toki Soccer Jersey With Unexpected Textures for His Hypebeast Cup Fit
Fashion

Mark Boutilier Styles the Toki Soccer Jersey With Unexpected Textures for His Hypebeast Cup Fit

Presented by Toki Suntory Whisky
The fashion content creator gets inspiration from the Toki Highball cocktail with a grapefruit twist.

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