Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

Behind the HYPE: How the Air Jordan 1 Changed the Sneaker Game
Footwear 

Behind the HYPE: How the Air Jordan 1 Changed the Sneaker Game

Presented by Jordan Brand
Soaring from hardwood battles to Tokyo’s trendsetting streets and the grit of skate culture, the Air Jordan 1 remains a timeless icon.

From Bushwalks to Brushstrokes: How Evi O Creates Art From Nature
Tech & Gadgets 

From Bushwalks to Brushstrokes: How Evi O Creates Art From Nature

Presented by Samsung AU
How designer and artist Evi O makes art and navigates chaos with the Samsung Galaxy Tab S9 Ultra.

How Earls Collection Founder, Lewi Brown, Stays on Top of it All
Tech & Gadgets 

How Earls Collection Founder, Lewi Brown, Stays on Top of it All

Presented by Samsung AU
How Earls Collection founder Lewi Brown finds inspiration with the Samsung Galaxy Tab S9 Ultra.

The Classic Returns: Wilson Pro Staff 87 Blends Performance and Casual Style for Tennis Fans and Trendsetters
Footwear 

The Classic Returns: Wilson Pro Staff 87 Blends Performance and Casual Style for Tennis Fans and Trendsetters

Presented by Wilson
Updated with more comfort, perfect for tennis enthusiasts looking to take their style from the court to the streets.

Oakley's MUZM Sub Zero N Is a Modern Marvel Infused With ‘90s Nostalgia Vibes
Fashion 

Oakley's MUZM Sub Zero N Is a Modern Marvel Infused With ‘90s Nostalgia Vibes

Past, present and future all converge in a cutting-edge model that connects Oakley’s 1992 Max Fearlight project with the Future Genesis: Chapter One film.


Old Spice Total Body Deodorant is Freshening Up Game Nights with Twister Collab
Gaming

Old Spice Total Body Deodorant is Freshening Up Game Nights with Twister Collab

Presented by Old Spice
Old Spice Total Body Deodorant has teamed up with Twister for a collab that will keep you smelling fresh and having a blast.

Skateboarding Takes on The World Stage With Canada Skateboard x OVO Olympic Threads and Exclusives
Fashion 

Skateboarding Takes on The World Stage With Canada Skateboard x OVO Olympic Threads and Exclusives

Presented by OVO
The Canada Skateboard x OVO collection will be worn by the athletes in Paris and available for retail June 7.

Own a Piece of the First Basketball Shoes Ever Made: Colchester Rubber Co.'s Vintage Trademarks Up for Auction
Fashion

Own a Piece of the First Basketball Shoes Ever Made: Colchester Rubber Co.'s Vintage Trademarks Up for Auction

Presented by Colchester Rubber Co.
The sneakers were made specifically for Dr. James Naismith and were crucial to the early days of basketball.

‘The Build,’ Presented by eBay Motors, Takes a Closer Look at Akira Nakai’s Automotive Alchemy
Automotive 

‘The Build,’ Presented by eBay Motors, Takes a Closer Look at Akira Nakai’s Automotive Alchemy

Presented by eBay Motors
The renowned Japanese auto builder transforms a Porsche 911 into an eye-catching spectacle like no other.

Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss
Fashion 

Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss

Presented by Oakley
The story of Max Fearlight continues, where reality meets revolution and Oakley’s product and design innovations are unveiled.

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