Felson Sajonas

Felson Sajonas

Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

The New Student-Focused NYC by CUNY Collection is Built for the Real Heartbeat of the City
Fashion

The New Student-Focused NYC by CUNY Collection is Built for the Real Heartbeat of the City

Presented by CUNY
From bodega-inspired graphics to early-2000s rap typography, the release celebrates the resilient spirit of the five boroughs with premium everyday staples.

Onitsuka Tiger Hosts “Club 66” Featuring the MEXICO 66™ GOLF
Footwear

Onitsuka Tiger Hosts “Club 66” Featuring the MEXICO 66™ GOLF

Presented by Onitsuka Tiger
A special two-day program celebrating the brand’s first-ever golf shoe release.

Your Next Rain-Ready Footwear Favorite Has Finally Arrived With the SOREL Ambler Mule
Footwear

Your Next Rain-Ready Footwear Favorite Has Finally Arrived With the SOREL Ambler Mule

Presented by SOREL
Waterproof nubuck meets plush cushioning to give you effortless, year-round comfort regardless of the forecast.

The Citizen Eco-Drive PHOTON Is a 50-Year Milestone Proving True Innovation Runs on Any Light
Watches

The Citizen Eco-Drive PHOTON Is a 50-Year Milestone Proving True Innovation Runs on Any Light

Presented by Citizen
The sharp contrast between the structural case materials and the vivid accents deliver a perfect punch of futuristic minimalism.

Inside Kirin Ichiban’s Immersive Cultural Taste Experience

Inside Kirin Ichiban’s Immersive Cultural Taste Experience

Presented by Kirin Ichiban
A six-course Japanese taste experiment where personal choice unlocks the legend of the Kirin dragon.

Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details
Fashion

Richard Mendoza and Christopher Gove Present Their Top Five Soccer Haircuts and Retro Kit Details

Presented by American Crew
How timeless soccer kit looks and contemporary taper fades unite seamlessly the American Crew ethos.


Scrapbook: Highballs, Clean Fits and Jersey Grails Made Its Way to Toki’s Hypebeast Cup Experience

Scrapbook: Highballs, Clean Fits and Jersey Grails Made Its Way to Toki’s Hypebeast Cup Experience

Presented by Toki Suntory Whisky
The creative community pulled up to catch the games, sip fresh Toki on tap, and check out the brand’s custom soccer jersey.

How Oakley’s 'Future Genesis' Characters Mirror Its Endless Drive For Innovation
Fashion

How Oakley’s 'Future Genesis' Characters Mirror Its Endless Drive For Innovation

Presented by Oakley
Max’s inventive grit and Maxine’s restless curiosity drive an unbroken ethos of constant progress.

American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia

American Crew‘s Finals Celebration at Hypebeast Cup Had Elite Cuts, Customization and Trivia

Presented by American Crew
Competitive football trivia and curated prize packages kept the matchday energy going all evening.

How Oakley’s 'Future Genesis' Book 2 Takes You Deeper Into the Storm
Design

How Oakley’s 'Future Genesis' Book 2 Takes You Deeper Into the Storm

Presented by Oakley
Driven by survival and radical innovation, three young rebels challenge the status quo to forge what comes next.

How Oakley’s Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design
Design

How Oakley’s Post Apocalyptic Comic Is Blueprinting Its Next Era Of Real World Design

Presented by Oakley
‘Future Genesis’ pushes elite concept design by transforming fiction into physical product innovation today.

Florencia Galarza Channels The Vibe Of a Toki Shiso Highball for Her Toki Soccer Jersey Outfit
Fashion

Florencia Galarza Channels The Vibe Of a Toki Shiso Highball for Her Toki Soccer Jersey Outfit

Presented by Toki Suntory Whisky
By swapping traditional cleats for burgundy loafers, she reimagines the kit’s skyline graphic for the Hypebeast Cup event in NYC.

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