Felson Sajonas

Felson Sajonas

Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

Lock In Your Game Day Memories with the New SANDISK® Collection Built to Catch Moments that Matter
Tech

Lock In Your Game Day Memories with the New SANDISK® Collection Built to Catch Moments that Matter

Presented by Sandisk
Tournament-inspired storage built for fans, creators and travelers on the move.

Soccer Fever Is Real, and We Just Played Netflix’s Exclusive New FIFA World Cup™: Launch Edition Game
Gaming

Soccer Fever Is Real, and We Just Played Netflix’s Exclusive New FIFA World Cup™: Launch Edition Game

Presented by Netflix
Grab three friends to pass, shoot, and upgrade elite athletes on Netflix using your mobile phones.

Hypebeast Night at Michelob ULTRA's NYC Pitchside Club Is Where the Beautiful Game Meets Street Style

Hypebeast Night at Michelob ULTRA's NYC Pitchside Club Is Where the Beautiful Game Meets Street Style

Presented by Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.

Karl Pierre Makes the Toki Soccer Jersey the Centerpiece of His Hypebeast Cup Look
Fashion

Karl Pierre Makes the Toki Soccer Jersey the Centerpiece of His Hypebeast Cup Look

Presented by Toki Suntory Whisky
Styled through the lens of a visual storyteller, the outfit blends soccer culture, Japanese design influences and the whisky house’s timeless perspective.

DoorDash Just Turned the Hypebeast Cup Clubhouse Into NYCs Ultimate Soccer Hangout

DoorDash Just Turned the Hypebeast Cup Clubhouse Into NYCs Ultimate Soccer Hangout

Presented by DoorDash
Guests gathered for live match action, interactive games, exclusive giveaways, and a first look at the new Awake NY x DoorDash capsule.

Hypebeast Cup and Visa Invite New York to Tap In to Soccer Fandom This Summer

Hypebeast Cup and Visa Invite New York to Tap In to Soccer Fandom This Summer

Presented by Visa
Celebrating football’s simplest goal, Visa invites visitors to Tap In through immersive experiences, exclusive rewards and fan connection.


Let Claude Reveal Your Inner Racing Driver
Tech

Let Claude Reveal Your Inner Racing Driver

Presented by Anthropic
Unlock one of twelve unique driver profiles based on your real-time inputs and take home a custom digital portrait of your racing mind.

How Toki Whisky Built The Ultimate Soccer Listening Lounge at the Hypebeast Cup Pop Up

How Toki Whisky Built The Ultimate Soccer Listening Lounge at the Hypebeast Cup Pop Up

Presented by Toki Suntory Whisky
The opening night had guests sample Toki highballs, enjoy vinyl sets and take home the limited-edition Toki Japan-inspired soccer jersey.

Unboxing the Citizen Zenshin Hypebeast Limited Edition Watch Available Online Now
Watches

Unboxing the Citizen Zenshin Hypebeast Limited Edition Watch Available Online Now

Presented by Citizen
The piece celebrates a major milestone by fusing the 20th anniversary of Hypebeast with the landmark 50th anniversary of Citizen light-powered technology.

How Shantell Martin Uses Her Art To Help New Yorkers Connect With Nature in The City
Footwear

How Shantell Martin Uses Her Art To Help New Yorkers Connect With Nature in The City

Presented by Merrell
Partnering with the artist, Merrell reminds fast-paced city-goers to find clarity in their everyday outdoor environments.

Why Runner and Filmmaker Alexi Pappas Treats the City Streets as Her Creative Arena
Footwear

Why Runner and Filmmaker Alexi Pappas Treats the City Streets as Her Creative Arena

Presented by Merrell
The multi-hyphenate creator seamlessly bridges the gap between intense track workouts and urban film sets.

Amadi Brooks Weaves Patriotic Dots and Denim for Her USA McDonald's Collectible Cup-Inspired Look
Fashion

Amadi Brooks Weaves Patriotic Dots and Denim for Her USA McDonald's Collectible Cup-Inspired Look

Presented by McDonald's
Brooks remixes red, white and blue vibes that channels the energy of the cup’s Christian Pulisic artwork.

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