Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

Merrell Turned Union Square Into a New Kind of Outdoor Space

Merrell Turned Union Square Into a New Kind of Outdoor Space

Presented by Merrell
Artist Shantell Martin’s massive Union Square mural reimagines what outdoor culture looks like in New York.

The New Rules of Personal Style Start With the Right Coach Bag
Fashion

The New Rules of Personal Style Start With the Right Coach Bag

Presented by Coach
The Tabby, Brooklyn, Nolita 19 and Teri each tap into different moods shaping modern everyday wardrobes right now.

Les Deux x Prince Serves Up Pure Vintage Nostalgia
Fashion

Les Deux x Prince Serves Up Pure Vintage Nostalgia

Inspired by the vibrant energy of the stands, the collection brings Prince’s iconic athletic archive into a modern, preppy lifestyle wardrobe.

Japan's Biggest Stars Are Heading to California for Zipangu 2026
Music

Japan's Biggest Stars Are Heading to California for Zipangu 2026

Presented by Zipangu
Presented by Cloud Nine and produced in partnership with Goldenvoice, the new one-day event brings full sets from Ado and ATARASHII GAKKO! alongside a Tokyo-inspired street food market to Pasadena on May 16.

From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer
Golf

From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer

Presented by Oakley
With Oakley in the mix, SOSUPERSAM’s world of music, style and golf flows as one continuous rhythm.

JW ANDERSON Just Turned Diadora's 1975 Runner Into Your Next Obsession
Footwear

JW ANDERSON Just Turned Diadora's 1975 Runner Into Your Next Obsession

The archival Equipe is reworked with slim proportions, premium detailing and saturated tones.


Sebastian Robles Moves Like a Cyclist But Thinks Like a Hidden Hypegolfer
Golf

Sebastian Robles Moves Like a Cyclist But Thinks Like a Hidden Hypegolfer

Presented by Oakley
Oakley quietly connects the dots in Robles’ world, where performance and personal style meet on and off the course.

'Forza Horizon 6' Brings the Festival to Tokyo With “Tokyo Lights, Horizon Nights”
Gaming

'Forza Horizon 6' Brings the Festival to Tokyo With “Tokyo Lights, Horizon Nights”

Presented by Forza Horizon 6
Bringing together creators from 20+ countries for an immersive showcase celebrating ‘Forza Horizon 6’ through real-world car culture.

S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton
Food & Beverage

S.Pellegrino Brings Authentic Conversations to the Table With Lewis Hamilton

Presented by S. Pellegrino
A campaign built on prompts like “Be right or be liked?” for deeper, yet fun discussions.

What Makes a Best Bar in North America, With Cointreau On the Ground
Food & Beverage

What Makes a Best Bar in North America, With Cointreau On the Ground

Presented by Cointreau
Purveyors Chad Spangler, Alana Gabriela, Harrison Ginsberg and more share how hospitality and authenticity set the standard.

Charles Leclerc and Chivas Regal Debut a 16-Year Whisky Built From the Ground Up
Food & Beverage

Charles Leclerc and Chivas Regal Debut a 16-Year Whisky Built From the Ground Up

Created following a visit to Scotland’s distilleries, the project traces the full process from selection to final blend.

How Inko Takita Brought the Kanto Influence to Life in 'Forza Horizon 6'
Gaming

How Inko Takita Brought the Kanto Influence to Life in 'Forza Horizon 6'

Presented by Forza Horizon 6
We spoke with the artist about her experience on ‘The Art of Driving’ series, from cultural research to crafting characters that reward a closer look.

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