Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

Skateboarding, Basketball and Music Collide at Vans' "Always Pushing" Launch
Events 

Skateboarding, Basketball and Music Collide at Vans' "Always Pushing" Launch

Presented by Vans
The Bunt Jam 2024 had over 5,000 attendees enjoy skate tricks, a bball tournament and a performance by Paris Texas.

Oakley Looks to Disrupt the World of Headwear Design With Moonveil
Fashion 

Oakley Looks to Disrupt the World of Headwear Design With Moonveil

Presented by Oakley
“Born from lunacy, built for exploration.”

The Brands That Made Waves at the 2024 CONMEBOL Copa América
Fashion

The Brands That Made Waves at the 2024 CONMEBOL Copa América

Presented by Michelob ULTRA
The sportswear, fashion and lifestyle brands that helped shape the tournament for new and seasoned fans.

Watch How Miles Baguette Styles Amazon Echo Frames With Pieces From HBX Archives
Fashion 

Watch How Miles Baguette Styles Amazon Echo Frames With Pieces From HBX Archives

Presented by Amazon
The young fashion expert also utilizes the smart glasses to organize his day and music playlist.

Inside Vitaly's "Opulent" SS25 Collection and Paris Showroom Event
Fashion 

Inside Vitaly's "Opulent" SS25 Collection and Paris Showroom Event

Presented by Vitaly
Creative Director Zack Vitiello also sat down with Hypebeast to chat about the brand’s newest designs and future plans.


Amazon Echo Frames and HBX Archives Unveil the Future of Eyewear With NYC Opening Event
Events 

Amazon Echo Frames and HBX Archives Unveil the Future of Eyewear With NYC Opening Event

Presented by Amazon
Opening night introduced guests to rare fashion grails alongside Amazon’s Echo Frames and Carrera Smart Glasses with Alexa.

Toronto's Car Culture Roars at the DRIVEN Aftermarket Car Show With eBay Motors
Events 

Toronto's Car Culture Roars at the DRIVEN Aftermarket Car Show With eBay Motors

Presented by eBay Motors
Celebrating Canada’s car culture with hot rides, buzzing vendors, and gearhead camaraderie.

Kangol and MASTERMIND WORLD Team Up for Stylish Summer Headwear
Fashion 

Kangol and MASTERMIND WORLD Team Up for Stylish Summer Headwear

Presented by Kangol
Choose between the Flip It Bermuda Bucket or the Wavy Convertible Baseball Cap, or choose both.

Timing the Future: Matas Buzelis Traces His Path to the NBA Draft With Tissot
Watches

Timing the Future: Matas Buzelis Traces His Path to the NBA Draft With Tissot

Presented by Tissot
Buzelis is set to make waves in the league with his blend of old-fashioned work ethic and a bit of modern style.

Vans Took Paris Fashion Week by Storm With Skateboarding, Art and Music Events
Events 

Vans Took Paris Fashion Week by Storm With Skateboarding, Art and Music Events

Presented by Vans
Activations focused on the AVE 2.0, Atiba Jefferson’s skate photography exhibition and the OTW by Vans Checkered Future event.

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