Felson Sajonas

Managing Editor, Branded Content

felson.sajonas@hypebeast.com

Staff Picks: Epic LEGO® Star Wars™ Sets to Gift (or Keep) This Holiday
Toys

Staff Picks: Epic LEGO® Star Wars™ Sets to Gift (or Keep) This Holiday

Presented by LEGO
The most display-worthy builds, from Grogu’s Hover Pram to Jango Fett’s Helmet and the 9,000-piece Death Star.

wonwonleywon Is Redefining Luxury
Fashion

wonwonleywon Is Redefining Luxury

Presented by Wonwonleywon
Dive into the making of a modern empire as the label redefines the boundaries of fashion and culture.

Five Questions With Druski on Personal Style, F1 in Vegas, Coulda Fest and More
Entertainment

Five Questions With Druski on Personal Style, F1 in Vegas, Coulda Fest and More

We caught up with the comedian at T-Mobile’s high-energy takeover during this year’s Las Vegas Grand Prix.

The LEGO® "Star Wars"™ “Death Star After Dark” Turned Nostalgia Into an After-Hours Experience

The LEGO® "Star Wars"™ “Death Star After Dark” Turned Nostalgia Into an After-Hours Experience

Presented by LEGO
Inside NYC’s ARTECHOUSE, the 9,000-piece Death Star Set took center stage amid hyperspace visuals and a cyberpunk-inspired crowd.

Abu Dhabi Collectors’ Week Feels Like a Race Weekend With Rare Paganis, McLarens and More
Automotive

Abu Dhabi Collectors’ Week Feels Like a Race Weekend With Rare Paganis, McLarens and More

Presented by RM Sotheby's
Auction highlights include a one-of-one Zonda, a legendary McLaren F1 and a car that hasn’t even raced yet.

Action Figures: How Jasmine Maietta Wrote a New Playbook for Creativity and Belief
Fashion

Action Figures: How Jasmine Maietta Wrote a New Playbook for Creativity and Belief

Presented by DraftKings
The Round21 founder transforms everyday sports gear into collectible canvases for creative expression.


Oakley and Brain Dead’s New Collab Feels Like a Portal to Another World
Footwear

Oakley and Brain Dead’s New Collab Feels Like a Portal to Another World

Presented by Oakley
From asymmetrical lacing to amphibian-inspired frames, the latest collection merges technical mastery with subcultural chaos.

How Building With LEGO® Bricks Mirrors Harry Nuriev’s Design Vision
Design

How Building With LEGO® Bricks Mirrors Harry Nuriev’s Design Vision

Presented by LEGO
In building the LEGO® Star Wars™ Death Star™, the artist explores how structure and imagination shape creativity.

Behind the Hype: How LEGO® and Star Wars™ Became a Multi-Generational Obsession
Toys

Behind the Hype: How LEGO® and Star Wars™ Became a Multi-Generational Obsession

Presented by LEGO
Get ready for the 9,000-piece Death Star™ set that transforms a cinematic icon into a masterpiece.

Your Full Look at the RHUDE and Afterpay Collab, Now Available at The Dropshop and HBX
Fashion

Your Full Look at the RHUDE and Afterpay Collab, Now Available at The Dropshop and HBX

Presented by The Dropshop by Afterpay
Rhuigi Villaseñor redefines courtside style with a basketball-meets-ranch vibe lookbook.

Fits and Trips: A Hypebeast Travel Guide for Football Fanatics Visiting Philly
City Guides

Fits and Trips: A Hypebeast Travel Guide for Football Fanatics Visiting Philly

Presented by Marriott Bonvoy
A fan-first city playbook where in and out-of-towners can fuel up on slices, find screen-or-tailgate scenes, score vintage fits and more.

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