Felson Sajonas

Felson Sajonas

Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

The North Face Reengineers the Iconic Pertex Nuptse for Cold Weather Style
Fashion

The North Face Reengineers the Iconic Pertex Nuptse for Cold Weather Style

Presented by The North Face
Modular functionality and clean utility designed to effortlessly elevate modern cold-weather styling.

Hublot Levels Up Modern Luxury Horology with Patrick Mahomes and the Big Bang Reloaded Collection
Watches

Hublot Levels Up Modern Luxury Horology with Patrick Mahomes and the Big Bang Reloaded Collection

Presented by Hublot
Engineered for peak performance, crafted with cutting edge materials and Swiss Precision.

How WHATMORE Turned a Group Chat into New York’s Next Great Music Movement
Music

How WHATMORE Turned a Group Chat into New York’s Next Great Music Movement

Presented by Toyota USA
Unfiltered soundchecks, real brotherhood, and live venue heat define WHATMORE’s electric journey with the Toyota all-electric C-HR.

Justin Boone Designs for Dad Life Daily With His Kids and Target’s Iconic Red Bag in Hand
Fashion

Justin Boone Designs for Dad Life Daily With His Kids and Target’s Iconic Red Bag in Hand

Presented by Target
Discover how the creative director and designer embraces the beautiful chaos of parenthood without sacrificing a single drop of personal style.

From Iconic Classic Boots to Retail Experiences, UGG Season is Back With Immersive Activations & More
Fashion

From Iconic Classic Boots to Retail Experiences, UGG Season is Back With Immersive Activations & More

Presented by UGG
UGG Season is about more than the arrival of fall. It’s about the feeling that comes with it. There’s a sense of nostalgia, renewal and excitement as we step into a new season.

Taofeek Abijako Shows How an Iconic Bag Seamlessly Fits His Studio Life with His Daughter
Fashion

Taofeek Abijako Shows How an Iconic Bag Seamlessly Fits His Studio Life with His Daughter

Presented by Target
From sketches to playdates, designer Taofeek Abijako reveals how Target keeps up with his family and studio life.


How We Transformed an Empty Brooklyn Warehouse into NYFW’s Loudest Block Party

How We Transformed an Empty Brooklyn Warehouse into NYFW’s Loudest Block Party

Presented by Toyota USA
Inside the 12-hour build for our NYFW party celebrating Public School and WHATMORE for our September Digital Covers alongside Toyota’s all-electric C-HR.

Streetsnaps: How Gia Seo Turns the Everyday Target Bag Into Her Main Character Accessory
Fashion

Streetsnaps: How Gia Seo Turns the Everyday Target Bag Into Her Main Character Accessory

Presented by Target
The stylist-turn-creative director blends high-impact style with everyday errands using smart layering, statement footwear, and unexpected pops of color.

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection
Fashion

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection

Presented by Wrangler
Classic fits and archived designs get a fresh revival through deadstock selvedge denim and handcrafted details.

The Dalmore 17 Redefines Luxury Whisky for a New Generation of Tastemakers
Food & Beverage

The Dalmore 17 Redefines Luxury Whisky for a New Generation of Tastemakers

Presented by The Dalmore
The latest addition to the Principal Collection since 2022 is a benchmark for rare, layered single malt craftsmanship.

Inside Brooklyn’s Most Electric NYFW Event Celebrating Public School and WHATMORE for Our September Covers

Inside Brooklyn’s Most Electric NYFW Event Celebrating Public School and WHATMORE for Our September Covers

Presented by Toyota USA
Toyota’s All-Electric C-HR fueled the epic party complete with interactive car confessionals and Ghetto Gastro bites.

A Day in The Life: How Telsha Anderson-Boone Codes Her Next Chapter
Fashion

A Day in The Life: How Telsha Anderson-Boone Codes Her Next Chapter

Presented by Timberland
Midday involves managing client consulting and project curation while moving through New York City in durable Timberland styles.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.