Presented by
American Crew
Rich the Barber blends premium American Crew products with the raw, self-expressive energy of modern soccer hair subculture.
Presented by
Visa
Bring your friends, sharpen your finishing skills, discover exclusive merchandise, and experience one of the city’s most exciting summer soccer destinations.
Presented by
American Crew
Showing how American Crew’s styling products complement both tailored looks and soccer-inspired style.
Presented by
American Crew
Attendees stepped into the barber chair, explored limited-edition products, and connected over how personal style continues to shape the culture surrounding the beautiful game.
Presented by
Sandisk
Tournament-inspired storage built for fans, creators and travelers on the move.
Presented by
Netflix
Grab three friends to pass, shoot, and upgrade elite athletes on Netflix using your mobile phones.
Presented by
Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.
Presented by
Toki Suntory Whisky
Styled through the lens of a visual storyteller, the outfit blends soccer culture, Japanese design influences and the whisky house’s timeless perspective.
Presented by
DoorDash
Guests gathered for live match action, interactive games, exclusive giveaways, and a first look at the new Awake NY x DoorDash capsule.
Presented by
Visa
Celebrating football’s simplest goal, Visa invites visitors to Tap In through immersive experiences, exclusive rewards and fan connection.
Presented by
Anthropic
Unlock one of twelve unique driver profiles based on your real-time inputs and take home a custom digital portrait of your racing mind.
Presented by
Toki Suntory Whisky
The opening night had guests sample Toki highballs, enjoy vinyl sets and take home the limited-edition Toki Japan-inspired soccer jersey.
Load More
