Showcasing cozy items slightly more breathable than Fall/Winter 2019, MCM‘s Spring/Summer 2020 Festive Campaign showcases the brand’s essential wares in a shoot hosted by New York’s John F. Kennedy Airport, in the TWA Hotel. Sami Miró, Tanner Reese and Vanessa Hong model the comfy wares, highlighting the branded layering pieces, cozy sneakers and new takes on MCM’s classic leather goods.
MCM’s matching sets of branded jackets and trackpants set the tone for the cushy looks, with pajamas, leather eyemasks and branded beanies offering an effortless counterpoint to often-chaotic holiday travel. The new sneaker lineup anchors the loungey looks, offering a sporty complement to the leather fanny packs, backpacks and luggage. Naturally, MCM’s accessories are the star of the campaign, with classic black handbags bolstered by bold splashes of primary color, gradient treatment and even some striking metallics, all accentuated by stylized MCM branding and glistening premium hardware.
Expect the seasonal clothing, accessories and bags to arrive at MCM’s website and global boutiques imminently.
Elsewhere, Helmut Lang enlisted its own crew of artistic collaborators for its Resort 2020 Paint Splatter range.