On the heels of its Bugatti Chiron-inspired watch, Parmigiani Fleurier has introduced another Bugatti collaboration. First seen at the latest Geneva Motor Show, the Type 390 has received a makeover in tune with the luxury car manufacturer’s newest model, the 2019 Chiron Sport. Offering white gold and black carbon fiber along with a variety of leather hues, the watch can be customized to match its owner’s Bugatti, the ultimate luxury flex. Even if you don’t own a Bugatti, the watch is still fully customizable, from the sapphires in the face to the buckle color.
Retail for the latest Parmigiani Fleurier Type 390 is estimated to hit about $300,000 USD, with an expected release date of June.
Elsewhere in the world of watches, IWC introduced a limited-edition Ingenieur Chronograph Sport Watch, with only 176 pieces made available.