Parmigiani Fleurier Unveils Chiron-Inspired Bugatti Type 390 Watch

Pair your expensive ride with a pricey timepiece.

By
Fashion
1,896 Hypes 0 Comments

Swiss luxury watchmaker Parmigiani Fleurier has revealed plans for a new Bugatti Type 390 watch. Taking inspiration from the renowned Bugatti Chiron, the Parmigiani Fleurier Bugatti Type 390 timepiece comes to us following a four-year development period and boasts the “world’s smallest ever ball bearing” — the designers behind the project even utilized a type of planetary gear train never before employed when working with watchmaking gear trains. In an official statement, Parmigiani Fleurier had the following to share regarding the company’s latest product:

It is true to say that, just like the supercar which inspired it, the Parmigiani Fleurier Bugatti Type 390 has a lot going on under the bonnet! A true phenomenon in the traditional watch design landscape, Parmigiani Fleurier’s new Bugatti Type 390 is primarily an engine block on the wrist. No frills, no purely decorative elements: everything is focused on performance, on the essentials. “We have implemented technology right where it is needed”, explained the manufacturers. That is to say, everywhere – or very nearly – but always with the end goal in mind: performance and reliability. This same mindset has prevailed since the start of the partnership between the high-flying watchmaker and the legendary car manufacturer.

Taking all their inspirational cues from the entire Chiron build, the Parmigiani watch-artisans outfitted the new Bugatti Type 390 with a cylindrical mechanical Calibre PF390 with flying tourbillon, a triangular barrel coupling system, an 80-hour power reserve, a titanium cage enclosement, Hermes alligator leather wristlets and more striking features. Produced in white gold and rose gold iterations, this watch is limited to ten units per model.

You can take a look at the Parmigiani Fleurier Bugatti Type 390 timepiece above, while the watch can be yours for around $298,000 USD. For more information, head on over to the official Parmigiani Fleurier website.

Earlier this year, the Bugatti Chiron set an impressive world record — only to have it crushed a month later.

Read Full Article

What to Read Next

Nike Doesn't Back Down From $50 Billion USD Target During Investors Day
Fashion

Nike Doesn't Back Down From $50 Billion USD Target During Investors Day

However it did move the forecasted date.

Mitsubishi Officially Reveals the e-Evolution Concept
Automotive

Mitsubishi Officially Reveals the e-Evolution Concept

Its A.I. can even provide training to improve driving.

Newest YEEZY Season 5 Delivery Surfaces Online
Fashion

Newest YEEZY Season 5 Delivery Surfaces Online

More Calabasas and military boots.


Louis Vuitton Partners With PINTRILL for "Volez, Voguez, Voyagez"
Fashion

Louis Vuitton Partners With PINTRILL for "Volez, Voguez, Voyagez"

To celebrate LV’s upcoming exhibit in NYC.

Noah Reveals Fall/Winter 2017 "Rat Race" LS T-Shirt
Fashion

Noah Reveals Fall/Winter 2017 "Rat Race" LS T-Shirt

“Do the race.”

YOUTH OF PARIS Has a Duo of New Items Dropping Soon
Fashion

YOUTH OF PARIS Has a Duo of New Items Dropping Soon

The Parisian streetwear brand has some printed goods on the way.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.