Pharrell Williams Now Co-Owns Roli's Modular Instrument Business
In an effort to create and distribute high-tech, customizable music gadgets.
Modular instrument business Roli has revealed that Pharrell Williams is becoming its chief creative officer and will take co-ownership of the London-based startup. The exact terms between their partnership has yet to be disclosed, but the rapper, singer, songwriter, record producer and film producer will develop accessible, ”revolutionary” and “iconic” digital instruments.
Roli is currently known for its Roli Blocks modular music studio and the Seaboard Block, a keyboard-like device. The first output from the team-up is a Pharrell sound pack for Roli’s Noise app that lets you build tunes using the instruments and vocals of “Happy.” Check out footage of the app in the video below.
