Parmigiani Fleurier Readies a Compact 36mm TONDA PF for SHH Singapore

Limited to just 50 pieces, the timepiece introduces a “Soft Violet” colored dial.

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Summary

Parmigiani Fleurier releases the TONDA PF Automatic 36mm Soft Violet SHH Edition, limited to 50 pieces.

The 36mm steel watch features a Soft Violet hand-guilloché dial and a platinum bezel.

Exclusive to Sincere Fine Watches Singapore, priced at around approx. $29,206 USD.

Parmigiani Fleurier has introduced the TONDA PF Automatic 36mm Soft Violet SHH Edition, an exclusive timepiece for Sincere Fine Watches. Following the success of previous special editions, the timepiece updates the Swiss manufacture’s contemporary integrated-bracelet line with a Soft Violet dial inspired by evening skies and traditional associations of prosperity and nobility.

The watch features a 36mm stainless steel case measuring 8.6mm thick, complete with the TONDA PF ‘s signature knurled bezel in platinum. The Soft Violet dial is decorated with the Maison’s iconic Grain d’Orge hand-guilloché pattern, which interacts with light to reveal subtle shifts between violet, cool blue and lavender tones. Completing the dial are applied 18-carat gold rhodium-plated hour indices and skeletonized delta-shaped hands, designed to ensure legibility while highlighting the textured backdrop.

Powering the timepiece is the in-house Caliber PF770 automatic movement, which operates at 28,800 vph and offers a 60-hour power reserve. The 179-component movement is visible through the sapphire crystal caseback, featuring hand-finished Côtes de Genève striping, hand-beveled bridges, and a skeletonized 22ct rose gold oscillating weight.

The Parmigiani Fleurier TONDA PF Automatic 36mm Soft Violet SHH Edition is fitted on an integrated stainless steel bracelet with a folding clasp and carries a retail price of $37,650 SGD (approx. $29,206 USD at current exchange rates), available exclusively through Sincere Fine Watches and SHH boutiques in Singapore.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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