$200,000 USD will go to a program for young entrepreneurs.
Dubbed “NextGen Cup Challenge.”
Another potential social media hit.
There’s a slight catch though.
Another sugar-spiked shake for the AM hours.
Featuring an artisanal bakery and alcoholic cocktails.
It’s only a few pixels, but it made all the difference.
It even utilizes augmented reality.
And it’s all for charity.
Has the Pumpkin Spice Latte met its match?