Business of HYPE


HYPEBEAST. Driving Culture Forward

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
256 Hypes 0 Comments

The Business of HYPE With jeffstaple, Episode 10: The Shoe Surgeon
Business of HYPE

The Business of HYPE With jeffstaple, Episode 10: The Shoe Surgeon

In this season finale, the Shoe Surgeon opens up to jeffstaple about how he went from a counterfeiter to customizer to stars like Justin Bieber.
11,184 Hypes 9 Comments

The Business of HYPE With jeffstaple, Episode 9: Levi Maestro
Business of HYPE

The Business of HYPE With jeffstaple, Episode 9: Levi Maestro

The Maestro himself explains why he’s so much more than a vlogger.
7,406 Hypes 6 Comments


The Business of HYPE With jeffstaple, Episode 8: James Jean
Business of HYPE

The Business of HYPE With jeffstaple, Episode 8: James Jean

The illustrator and artist explains how he made the leap from comic book covers to galleries worldwide.
9,599 Hypes 9 Comments

The Business of HYPE With jeffstaple, Episode 7: Yoon Ahn
Business of HYPE

The Business of HYPE With jeffstaple, Episode 7: Yoon Ahn

From Ambush to Dior and beyond.
17,022 Hypes 13 Comments

The Business of HYPE With jeffstaple, Episode 6: Melody Ehsani
Business of HYPE

The Business of HYPE With jeffstaple, Episode 6: Melody Ehsani

The designer explains how she broke into Fairfax’s infamous boys’ club.
7,208 Hypes 5 Comments


The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market
Business of HYPE

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market

People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”
10,543 Hypes 16 Comments

The Business of HYPE With jeffstaple, Episode 4: Michael Camargo, AKA Upscale Vandal
Business of HYPE

The Business of HYPE With jeffstaple, Episode 4: Michael Camargo, AKA Upscale Vandal

Upscale explains why he doesn’t have interns, why he bought the house he grew up in, and why everything really is Pusha T.
11,794 Hypes 26 Comments

The Business of HYPE With jeffstaple, Episode 3: Aaron Levant, Agenda, Seventh Letter & ComplexCon
Business of HYPE

The Business of HYPE With jeffstaple, Episode 3: Aaron Levant, Agenda, Seventh Letter & ComplexCon

The entrepreneur explains how he moved from graffiti to the streetwear world, and his attitude of ‘oppositional defiance.’
6,769 Hypes 9 Comments

The Business of HYPE With jeffstaple, Episode 2: Sarah Andelman of colette, Just An Idea
Business of HYPE

The Business of HYPE With jeffstaple, Episode 2: Sarah Andelman of colette, Just An Idea

The mastermind behind 213 Rue Saint Honoré explains why she decided to close up shop and start anew.
9,242 Hypes 9 Comments

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