Business of HYPE


HYPEBEAST. Driving Culture Forward

Business of HYPE With jeffstaple, Episode 17: Julia Lang
Business of HYPE

Business of HYPE With jeffstaple, Episode 17: Julia Lang

The brand consultant talks about a career in curating the digital presence of your favorite brands and celebrities.

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds
Business of HYPE

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds

For the first time on ‘BoH,’ we hear two co-founders discuss their finely-balanced partnership.

Business of HYPE With jeffstaple, Episode 15: Ben Baller
Business of HYPE

Business of HYPE With jeffstaple, Episode 15: Ben Baller

From DJ and Dr. Dre’s head of A&R, to drug and sneaker peddler, to jeweler, and most importantly husband, father and mentor.

Business of HYPE With jeffstaple, Episode 14: Samuel Ross of A-COLD-WALL*
Fashion  Business of HYPE

Business of HYPE With jeffstaple, Episode 14: Samuel Ross of A-COLD-WALL*

The young accomplished designer talks on everything from trading Instagram follows with Virgil Abloh, to leaving DONDA and starting ACW.

Business of HYPE With jeffstaple, Episode 13: Shirt, Rapper, Artist, Maker of Things
Music  Business of HYPE

Business of HYPE With jeffstaple, Episode 13: Shirt, Rapper, Artist, Maker of Things

Shirt talks at length about navigating the music industry, his bootlegged adidas x Nike project, and so much more.

Business of HYPE With jeffstaple, Episode 12: Live at WeWork Creator Awards
Live  Business of HYPE

Business of HYPE With jeffstaple, Episode 12: Live at WeWork Creator Awards

Jeff is joined by designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button.

The Business of HYPE With jeffstaple, Episode 11: Mike Shinoda
Business of HYPE

The Business of HYPE With jeffstaple, Episode 11: Mike Shinoda

The Linkin Park frontman opens up about Chester’s passing, while discussing the band’s origins.

The Business of HYPE with jeffstaple: Ask Me Anything Episode
Business of HYPE

The Business of HYPE with jeffstaple: Ask Me Anything Episode

Our host goes long on the Pigeon Dunks and its haters, as well as the nitty-gritty business savvy behind the streetwear industry.

BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY
Business of HYPE

BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY

“We saw an opportunity in this space to make a brand that people care about, talks about travel a certain way, and just so happens to make a really good suitcase.”

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
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