Studio ALCH’s Alex Hackett Believes Good Design Transcends Language

Also known as Mini Swoosh, the designer details fashion’s sustainability crisis and the importance to innovate with recycled materials.

By
listen
Studio ALCH’s Alex Hackett Believes Good Design Transcends Language
Business of HYPE
9,125 Hypes 6 Comments

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders, entrepreneurs and the realities behind the dreams they’ve built. For today’s episode, we sit down with multi-faceted designer Alexandra Hackett, aka Mini Swoosh, of Studio ALCH.

During her early days at University, the Australian-born, London based creative began deconstructing and repurposing everything from Nike duffel bags to NASA space foil to create one-of-a-kind articles of clothing. After making a capsule collection with GR8, she relocated to London where she worked at Footpatrol, all the while balancing side gigs and growing her brand Studio ALCH.

It wasn’t till a couple years ago, that Alex began showcasing more her personal work under the Mini Swoosh moniker. While Studio ALCH is the overarching brand that shows at London Fashion Week and has wholesale business, Mini Swoosh falls under the reconstructive division of her brand. Both projects have given proper fuel to her larger mission of “exploring the process of deconstruction and reconstruction to extend the lifespan of pre-existing products.” Alex says Mini Swoosh is almost like an homage to Nike, along with her fervent love for bootlegging and good design.

“I love the idea of a logo that transcends language and boundaries. It can displace how people feel or react. I love that I can take something that is authentic and make it into something that is no longer considered authentic.”

In addition to these projects, Alex also participated in Nike’s 2017 Vote Forward Challenge alongside Sean Wotherspoon. The notable press allowed her to build a relationship with Nike and has since worked on commissioned-based projects. While she’s spent years juggling these various endeavors, she most recently has focused full time on her brand. Studio ALCH and Mini Swoosh are more than just reupholstered designs, they represent a new direction of sustainable fashion.

“The best thing to do with fashion is to make nothing new at all, but creating a business where the impact is low and seeing how we can create from preexisting products.”

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Don’t forget to leave a comment and write a review. Feel free to ask Jeff any questions on Twitter @jeffstaple or via email at questions@businessofhype.com.

Read Full Article

What to Listen to Next

Bellroy's Andy Fallshaw on Creating a Product That Serves Purpose and Community

Bellroy's Andy Fallshaw on Creating a Product That Serves Purpose and Community

We’re back with another special Stay @ Home episode with the Co-Founder of popular Australian accessories brand.

Listen
1,152 Hypes 0 Comments

atmos' Hommyo Hidefumi Wants You to Embrace Your Inner "Crazy"

atmos' Hommyo Hidefumi Wants You to Embrace Your Inner "Crazy"

atmos’s founder details the importance of a strong human connection behind a profitable retail experience.

Listen
6,666 Hypes 1 Comments

Veja's Sébastien Kopp Calls for Transparency and Ecological Balance in Fashion

Veja's Sébastien Kopp Calls for Transparency and Ecological Balance in Fashion

The co-founder of the popular sneaker brand details his “small solution” to normalizing sustainability.

Listen
2,468 Hypes 0 Comments


For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race

For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race

The co-founders detail how they created their all-in-one fashion house, record label and cafe.

Listen
4,929 Hypes 3 Comments

Ronny Chieng Likens Comedy to Playing With Dynamite

Ronny Chieng Likens Comedy to Playing With Dynamite

The actor-comedian tells us why he doesn’t want to be just the best asian comic, but the best comic all around.

Listen
3,455 Hypes 3 Comments

How Allbirds' Tim Brown Went From World Cup to "World's Most Comfortable Shoe"

How Allbirds' Tim Brown Went From World Cup to "World's Most Comfortable Shoe"

Allbirds’ Co-Founder tells us how he went from professional soccer to building a billion-dollar company.

Listen
6,615 Hypes 6 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.