Olivier Rousteing Believes Today’s Revolution Will Bring a Brighter Future

The French designer reflects on nearly a decade at Balmain and how his perspective has changed during these pressing times.

By
listen
Olivier Rousteing Believes Today’s Revolution Will Bring a Brighter Future
Business of HYPE
3,024 Hypes 3 Comments

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hostedby jeffstaple. It’s a show about creatives, brand-builders, entrepreneurs and the realities behind the dreams they’ve built. For the Season 8 finale, Jeff had the honor of reviving our Stay @ Home series with none other than Olivier Rousteing of Balmain.

Creative director, designer, artist, businessman and auteur, Olivier Rousteing is a fashion wunderkind, and it all started when the French designer sky-rocketed to stardom after becoming creative director of luxury fashion house Balmain at 25 years young.

Although adapted by a seaport manager and optician in Bordeaux at the age of one, the now 34-year-old designer didn’t spend his childhood fixated on science, biology or the natural world, but he instead found solace in the arts. Pursing his childhood interests, Rousteing later attended the acclaimed ESMOD (Ecole Supérieure des Arts et Techniques de la Mode) school and began working as a designer for Roberto Cavalli, where he climbed the ranks to become head of the womenswear division. In 2009, he left Cavalli for Balmain and worked closely with the brand’s creative director at the time, Christophe Decarnin, where he was later appointed as Decarnin’s successor in 2011, making him the second-youngest designer to helm a major fashion house since Yves Saint Laurent. For nearly a decade, Rousteing revolutionized the brand, successfully transitioning Balmain into the digital age while still adhering to its iconic roots. Olivier stresses that his role is more than being creative, but it also involves an incredible amount of numbers and strategy.

“When you’re disconnected to the world, you’re losing yourself. I think to be connected to the world you need to actually known your business as well. When you’re creative director u need to know the business—what you’re selling, what you’re not selling.”

Olivier’s refined style and progressive approach to Balmain has allowed the two, designer and house, the freedom to work with top tier clients from brands like H&M and Puma, to a star-studded clientele that includes Kim Kardashian, Kanye West, Beyonce and JAY-Z. His vision has even amassed a cult-like following on social media, coining the term Balmain Army. What’s more is that in recent years, Balmain has stepped into the sneakerhead scene indicating his foray into a more progressive streetwear space. As Olivier says, streetwear is not just a trend, but a “mentality.”

The designer is constantly pushing the boundaries, even amid the changing times: be it luxury brands colliding with streetwear, a greater push towards sustainability or facing a worldwide pandemic head on; Rousteing embraces what’s to come.

“I’m less scared of what is going to be tomorrow. It’s a revolution that will bring a better future.”

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Don’t forget to leave a comment and write a review. Feel free to ask Jeff any questions on Twitter @jeffstaple or via email at questions@businessofhype.com.

Read Full Article

What to Listen to Next

FaZe Nikan and Daryl Butler Believe Everyone Is a Gamer, Even If People Don’t Know It Yet

FaZe Nikan and Daryl Butler Believe Everyone Is a Gamer, Even If People Don’t Know It Yet

Nikan Nadim of FaZe Clan and HP’s Head of Marketing, Daryl Butler discuss gaming’s cultural impact and even playing field at OMEN’s live panel discussion.

Listen
1,270 Hypes 0 Comments

Studio ALCH’s Alex Hackett Believes Good Design Transcends Language

Studio ALCH’s Alex Hackett Believes Good Design Transcends Language

Also known as Mini Swoosh, the designer details fashion’s sustainability crisis and the importance to innovate with recycled materials.

Listen
9,535 Hypes 6 Comments

Bellroy's Andy Fallshaw on Creating a Product That Serves Purpose and Community

Bellroy's Andy Fallshaw on Creating a Product That Serves Purpose and Community

We’re back with another special Stay @ Home episode with the Co-Founder of popular Australian accessories brand.

Listen
1,572 Hypes 0 Comments


atmos' Hommyo Hidefumi Wants You to Embrace Your Inner "Crazy"

atmos' Hommyo Hidefumi Wants You to Embrace Your Inner "Crazy"

atmos’s founder details the importance of a strong human connection behind a profitable retail experience.

Listen
6,836 Hypes 1 Comments

Veja's Sébastien Kopp Calls for Transparency and Ecological Balance in Fashion

Veja's Sébastien Kopp Calls for Transparency and Ecological Balance in Fashion

The co-founder of the popular sneaker brand details his “small solution” to normalizing sustainability.

Listen
2,569 Hypes 0 Comments

For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race

For Gildas Loaëc and Masaya Kuroki of Maison Kitsuné, Slow and Steady Wins the Race

The co-founders detail how they created their all-in-one fashion house, record label and cafe.

Listen
5,071 Hypes 3 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.