Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders, entrepreneurs and the realities behind the dreams they’ve built. While BoH is coming fresh off its Stay @ Home mini-series, we now bring you our Season 8 premiere with prolific artist Daniel Arsham.
Blurring the lines between art, architecture and fashion while blending the past, present and future to often present dystopian themes, Daniel is renowned for his relentless experimentation of shape and form across diverse genres of work. The artist has three entities: his art production studio, Editions and Snarkitecture, all of which contribute to his recurring theme of “being able to float in time.”
Despite his known architectural work, the artist was initially rejected from The Cooper Union’s architectural program and instead graduated from the school with a BFA in art. He began focusing on art that reinterpreted the industrial world’s coexistence with the natural world. Upon graduation, he moved to Miami where he began showcasing art from his home. Acclaimed art dealer Emmanuel Perrotin noticed Arsham and soon enough, he was collaborating with the Merce Cunningham Dance company—becoming the youngest artist ever to work with the prestigious troupe, joining a list of master artists such as Robert Rauschenberg, Andy Warhol and Frank Stella
In recent years, Daniel has broken into the streetwear world with his collaborations with KITH, Dior and Porsche, to name a few, and while some may have questioned his commercial work, Arsham notes that he enjoys using the massive reach and production capabilities to reinterpret everyday objects and create work accessible for the mainstream audience.
“There are people who don’t go into a gallery, and it’s not part of their everyday experience. If you didn’t grow up in that kind of universe where you’re encouraged to go see art, it just might not be part of your everyday universe and thinking. So I figured I’d engage these other entities and allow them to push my work out into this much larger audience.”
Daniel is an artist for everyone. For him, art isn’t about pleasing people, but more so about changing perspective and how people interact with the spaces he’s created.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Don’t forget to leave a comment and write a review. Feel free to ask Jeff any questions on Twitter @jeffstaple or via email at firstname.lastname@example.org.
This episode features references to the following:
3:45 – Daniel Arsham’s studio
4:57 – The Cooper Union
5:40 – Hedi Slimane
6:10 – Snarkitecture
13:00 – The House
14:28 – Emmanuel Perrotin
17:53 – First art he sold
19:00 – Early inspiration
20:11 – Daniel’s theme of works
22:57 – Creation process
24:47 – Breakdown of Daniel’s divisions
29:59 – Managing finances
38:31 – Fair Use Clause
40:06 – Spalding
40:50 – Louvre
45:33 – What is “successful” art?
46:51 – Dior, RIMOWA, KITH
49:10 – Andy Warhol
49:40 – Alexandre Arnault – RIMOWA
50:35 – Porsche
53:00 – Using social media
58:39 – Falling Clock
61:30 – Advice