Business of HYPE

Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change
Business of HYPE

Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change

Fear of God’s founder recounts his Nike collab, working with Kanye and being a club promoter.

adidas' Jon Wexler on How He Landed the Most Coveted Job in Footwear
Business of HYPE

adidas' Jon Wexler on How He Landed the Most Coveted Job in Footwear

From booking gigs in college, to saving Kanye’s life, Wexler details his journey.

How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool
Business of HYPE

How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool

Founders Greg Hervieux and Jay Smith recall the origins of their rather enigmatic brand.

Benny Gold Talks Acting on Impulse and Making Meaningful Connections
Business of HYPE

Benny Gold Talks Acting on Impulse and Making Meaningful Connections

The San Francisco-based designer and “accidental” brand owner details his accomplished career.

James Whitner, From Whitaker Projects to The Whitaker Group, Streetwear's Retail Empire
Business of HYPE

James Whitner, From Whitaker Projects to The Whitaker Group, Streetwear's Retail Empire

Founder of shops A Ma Maniere, Social Status and more talks about his rough upbringing, accomplished career, and the current state of culture.

Kevin Liles On Maintaining an Intern Mindset
Business of HYPE

Kevin Liles On Maintaining an Intern Mindset

The music mogul opens up about his influential career.

Stephen Vanasco Talks Legacy, the Adult Film Industry and Social Media
Business of HYPE

Stephen Vanasco Talks Legacy, the Adult Film Industry and Social Media

The photographer extraordinaire opens up about the artist formerly known as Van Styles and where he sees his career going.

Mai Ikuzawa Talks Embracing Your Idiosyncrasies
Business of HYPE

Mai Ikuzawa Talks Embracing Your Idiosyncrasies

Mai opens up about her legendary race car driving father, simplifying your career, and the 3 F’s — Fun, Fame and Fortune.

Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1
Business of HYPE

Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1

Hear how ACRONYM’s co-founder has become your favorite designer’s favorite designer.

Asa Akira on Porn Ruining Her Life, and Saving It Too
Business of HYPE

Asa Akira on Porn Ruining Her Life, and Saving It Too

The prolific pornstar opens up about her 10 year career, preparing for her first child, working with Kanye and so much more.
Load more