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KITH

Kith

KITH is a retail store based in NYC, founded by sneaker designer, Ronnie Fieg in 2010. It currently has two New York locations in Manhattan and Brooklyn, as well as an online store. KITH sells a range of its own apparel (launched in 2012) alongside footwear collaborations, as well as a number of renowned streetwear brands. Many of Fieg’s sneaker collaborations bearing the KITH name have proved popular, leading to recurring sneaker collaborations with the likes of PUMA, ASICS, New Balance and more. The renowned retailer is often home to many limited edition sneakers and releases, making it a destination for the streetwear inclined. Fieg partnered with boutique owner Sam Ben-Avraham to found KITH with a sum of $500,000 USD, opening two locations in 2011 in the back of two of Ben-Avraham’s Atrium boutiques in Manhattan and Brooklyn. Fieg’s career included storied collaborations with ASICS and Sebago, before he founded KITH in 2010. The name itself is based on the archaic Scottish term “kith and kin,” which translates to “friends and family.” It’s motto is “Just Us,” used to describe Fieg’s inner circle which includes the likes of NFL player Victor Cruz. It also sold a small jewelry line in 2012 called “Kin,” designed by Fieg’s mother, Batshi. Kith’s Brooklyn location finished a $2 million USD renovation in August 2015, which expanded to include a cereal bar called KITH Treats. A women’s store was opened in December of that year opposite the Manhattan location, coinciding with the debut of KITH’s womenswear line.

See Photos of Kith Founder Ronnie Fieg & Shir Yaakov's Wedding in Israel
Food and Streetwear Forge the Ultimate Superbrand
Experience KITH Sport's NYFW Presentation In New Video
KITH SPORT: Watch Behind-the-Scenes Casting & Styling With Emily Oberg
Here's a Better Look at the Nike LeBron 15 Zip "Floral"
Fashion Insiders React to KITH SPORT Show
Nigel Sylvester Provides a Better Look at the KITH x Nike Air Pippen 1
KITH Treats Launches in Tokyo With an Exclusive Range of Hoodies

2015

Kith launches Kith Treats, Brooklyn’s first cereal bar
Ronnie Fieg relaunches Brooklyn store with a $2 million renovation

2014

November - Introduces full in-house apparel label, KITH Classics
October - Opens expanded Manhattan flagship store with custom architecture by Snarkitecture

2013

May - Opens first pop-up shop in Miami, FL for the East Coast Project, which has led to pop-up shops in Paris, São Paulo, Los Angeles, and Tokyo

2012

Introduces the Mercer Pant, which led to a fully-fledged apparel line
Introduces first apparel collections with Red Label, and subsequent Blue and White Labels

2011

November - Opens flagship Manhattan store
September - Opens Brooklyn location with the release of the Ronnie Fieg x Asics Gel Lyte III "Salmon Toes"
 
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