The Business of HYPE is a new weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. BOH focuses on streetwear entrepreneurs and the business decisions, trials and tribulations that got them where they are today.
While BOH takes a brief hiatus, we thought we’d bring back one of the highlights of season one: namely, Jeff’s in-depth sit-down with fragment design head honcho Hiroshi Fujiwara. If you missed it the first time around, tune in to hear how Fujiwara approaches design from a collaborative perspective. He also explains how and why he only needs three employees to run his design empire. That’s right: Fujiwara’s myriad brands, companies, diffusion lines, imprints and toast cafes, are maintained by a small, tight-knit team of long-time confidants.
Hiroshi himself is notoriously tight-lipped about the inner workings of the company and how he makes lightning strike twice, over and over again, but this interview is the closest we’ll get to an explanation.
In case you missed it when it premiered, click play on the episode above. Then go and subscribe to HYPEBEAST Radio on Podcasts, Soundcloud, Twitcher, Overcast, and wherever else you find your pods. Then, leave us a comment or a review.
This episode contains references to the following:
02:29: Louis Vuitton
02:50: Fragment Watchband
07:19: Park-ing Ginza
07:20: Pool Aoyama
07:45: Jun Japan Corporation
12:37: Bonjour Records
13:33: Ring Of Colour
24;33: Nike HTM Court Force
24:36: Nike HTM Sock Dart
30:30: Hiroshi’s Hometown, Ise, Japan
32:56: A Cold Wall
- Daniel Navetta of BYT.NYC
- Sibling Rivalry Studios