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ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

The Business of HYPE is a new weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. BOH focuses on streetwear entrepreneurs and the business decisions, trials and tribulations that got them where they are today.

While BOH takes a brief hiatus, we thought we’d bring back one of the highlights of season one: namely, Jeff’s in-depth sit-down with fragment design head honcho Hiroshi Fujiwara. If you missed it the first time around, tune in to hear how Fujiwara approaches design from a collaborative perspective. He also explains how and why he only needs three employees to run his design empire. That’s right: Fujiwara’s myriad brands, companies, diffusion lines, imprints and toast cafes, are maintained by a small, tight-knit team of long-time confidants.

Hiroshi himself is notoriously tight-lipped about the inner workings of the company and how he makes lightning strike twice, over and over again, but this interview is the closest we’ll get to an explanation.

In case you missed it when it premiered, click play on the episode above. Then go and subscribe to HYPEBEAST Radio on Podcasts, Soundcloud, Twitcher, Overcast, and wherever else you find your pods. Then, leave us a comment or a review.

This episode contains references to the following:

02:28: Undercover

02:29: Louis Vuitton

02:50: Fragment Watchband

04:15: Headporter

04:16: GoodEnough

07:19: Park-ing Ginza

07:20: Pool Aoyama

07:45: Jun Japan Corporation

12:13: Balmuda

12:37: Bonjour Records

12:48: WTaps

12:50: Vanquish

12:51 Burton

12:54 Retaw

13:29: Honeyee.com

13:33: Ring Of Colour

16:06: Kiyonaga / Soph

16:07: Hiroki Nakamura / Visvim

20:06: Sk8thing

20:52: Sacai

22:26: Starbucks

22:28: Levi’s

24;33: Nike HTM Court Force

24:36: Nike HTM Sock Dart

30:30: Hiroshi’s Hometown, Ise, Japan

32:56: A Cold Wall

33:53: StockX.com

Read Full Article
Director
Daniel Navetta of BYT.NYC
Location
Sibling Rivalry Studios
Interviewer
jeffstaple
Head Porterfragment designHoneyeeWtapsLevi'svisvimUndercoverHiroshi FujiwaraBurtonGoodenoughLouis VuittonHiroki NakamuraStephane AshpoolVanquishretaWSacaijeffstapleStarbucksSk8thingBonjour recordsThe Pool AoyamaA-COLD-WALLRing of ColourStockXTHE PARK・ING GINZAFragment WatchbandJun Japan Corporation

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