hype cog


visvim is a Japanese streetwear label founded in 2000 by Hiroki Nakamura. Starting the brand in Tokyo after 8 years working at Burton Snowboards, Nakamura initially created visvim as a footwear brand putting out shoes that focused on absolute comfort and premium construction, in that period introducing the iconic FBT moccasin shoe that has since become a symbol of the brand and a cult classic.

HAVEN Drops a Stylish Summer Editorial Inspired by Regrettable Decisions
visvim's FBT BEARFOOT Returns
visvim Unveils Its Military-Inspired Sanjuro Jacket
visvim Looks Into Mid-Century Architecture for Its Latest Dissertation
visvim Brings Back the BEARD BOOTS-FOLK
visvim's Reserves Jacket Highlights a Host of Vintage Styling Cues
visvim Releases the HURON MESH MOC-FOLK Hi in a Timeless Black Colorway
HYPES is a real time popularity metric informing readers of what is trending