visvim Extends Its Two-Decade CORDURA Obsession Into Sandals, Caps, and Cut-and-Sew for the Second "ALL TOTE" Capsule
The collection drops this July, with a nine-day activation at BELOWGROUND in Hong Kong’s Landmark Atrium and a dedicated pop-up at Iwataya Fukuoka.
visvim is launching the second “VISVIM ALL TOTE” capsule on July 11, building on a “to carry” concept first introduced last year with an expanded range of new shapes and materials alongside the brand’s long-running CORDURA Nylon bag program.
For a brand that has spent a quarter century treating material sourcing and construction technique as the primary site of design, the “ALL TOTE” capsule reads less as a seasonal product push and more as an extension of the philosophy that Hiroki Nakamura embedded into visvim from the beginning. Nakamura founded visvim in the early 2000s with an approach that was unusual for its time and remains difficult to replicate: he treated every product category as a research project, seeking out traditional craft techniques, rare materials, and specialist manufacturers worldwide and applying them to objects that most brands would produce through conventional industrial channels. FBT moccasins hand-sewn by Native American artisans, indigo-dyed fabrics processed using centuries-old Japanese techniques, hand-distressed leather jackets: visvim’s catalog has always been defined not by what the product looks like on a shelf but by the depth of the process that put it there.
The CORDURA bag series is one of the longest-running expressions of that philosophy. As the brand describes it, the program began more than 20 years ago with a specific ambition: to create a high-quality functional backpack for everyday urban use. The design brief called for comfort in carry, strong storage capacity, easy accessibility, and sufficient durability for daily repetition, but with an aesthetic finish appropriate for the city rather than the trail. To achieve that, visvim partnered with a factory specializing in high-quality leather goods and had their craftsmen sew CORDURA Nylon, a durable synthetic material manufactured by American company INVISTA, using the techniques and standards they applied to leather. The result was a bag that carried the structural resilience of outdoor gear but the finishing quality of a leather accessory.
That program has never been treated as finished. Over the past two decades, visvim has introduced incremental seasonal updates to the nylon material specifications, the base leathers, and the zip fasteners across each release cycle. The brand describes this process as an ongoing pursuit of harmony between design, material, and construction, a framework where no single element is prioritized at the expense of the others and where refinement happens continuously rather than through periodic redesigns.
The second “ALL TOTE” capsule extends that foundation into new territory. Alongside the CORDURA bags, the collection introduces sandals in new CORDURA Nylon colorways, as well as caps and cut-and-sew tops carrying the “ALL TOTE” logo. The expansion reframes the capsule’s “to carry” concept from a literal reference to bags into a broader proposition: a coordinated set of pieces that share a material and graphic language across categories.
The retail strategy gives the drop a physical footprint designed to match the collection’s scope. visvim and WMV flagship stores across Japan and North America will carry the range, but the activation extends beyond permanent retail with two dedicated pop-up venues.
In Hong Kong, a special pop-up runs from July 11 through 19 at BELOWGROUND in Landmark Atrium. The nine-day window, open daily from 11:00 a.m. to 8:00 p.m., positions the activation as more than a one-day release event, giving the collection extended visibility in one of Hong Kong’s highest-traffic luxury retail environments. A separate pop-up at Iwataya in Fukuoka adds a second off-network touchpoint in Japan’s southern Kyushu region.
The “VISVIM ALL TOTE” second capsule drops July 11 via visvim and WMV flagship locations in Japan and North America, with pop-ups at Iwataya Fukuoka and BELOWGROUND Landmark Atrium Hong Kong.
“VISVIM ALL TOTE” Hong Kong Pop-Up
Shop 57B-58B, B/F, BELOWGROUND
LANDMARK ATRIUM
Hong Kong
