The Business of HYPE With jeffstaple, Episode 9: Levi Maestro

The Maestro himself explains why he’s so much more than a vlogger.

listen
The Business of HYPE With jeffstaple, Episode 9: Levi Maestro
Business of HYPE
8,177 Hypes 6 Comments

The Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On this week’s episode, Jeff sits down with videographer, consultant and social media jack-of-all-trades Levi Maestro.

Believe it or not, there was a time not so long ago when holding your camera at arm’s length and taking photos or videos of yourself would attract weird looks. It was almost a decade ago that Levi Maestro found his niche by turning the lens on himself and documenting his day-to-day life. This was before the current era of multimillionaire YouTube vloggers we know nowadays, “YouTube was just cat videos and bum-fights back then,” Maestro recalls. So Maestro chose Vimeo, the sleeker video-hosting site preferred by many directors and editors. In this interview, Maestro explains how he began filming material for his talk show, Maestro Knows, while cutting up tour diary videos for singer-songwriter Anthony Hamilton. Then, one day Levi came home to an unmarked box with a pair of the then-unreleased Nike Air Yeezy 2s and he knew he had his pilot: he took the sneakers and a crew to a local basketball court and tried to dunk in the most-hyped shoes on the planet at that time. Maestro even struck up a partnership with HYPEBEAST when it came time to post the episodes. [Levi notes that Kanye posted the first episode on his Kanye UniverseCity blog, too.]

In true early adopter fashion, Maestro has since migrated from platform to platform, consulting brands as he goes, designing and steering brands with his agency becomb. He’s pitched TV shows and new media ideas and even had his own show, The Maestro, on FOX Sports for a minute. Over the course of this conversation, Levi explains how his career is a combination of “speaking things into existence and pure luck.”

Listen to the episode above, on Apple Podcasts, Soundcloud, Overcast, or wherever else pods are found. Make sure to leave a comment or review and subscribe, too. You can reach Jeff on Twitter @jeffstaple  and make sure to follow @HYPEBEAST_RADIO.

This episode contains references to the following:
00:54Selfies
10:40MaestroKnows
11:45Virgil Abloh
13:31Daily Motion
14:03Vimeo
15:30Dave Meyers
19:12Don C.
20:15 HUF and Eddie Cruz
22:26Jordan Brand
31:48 Kenny Mac
49:45: Rob Dyrdek
50:10: Becomb

 

Read Full Article
Director
Daniel Navetta of BYT.NYC
Sound
Vincent Maine
Location
Sibling Rivalry Studio, California
Interviewer
jeffstaple
More

What to Listen to Next

#46: Seth Rogen Has a Deep Laugh

#46: Seth Rogen Has a Deep Laugh

The comedian and filmmaker talks about his latest Netflix special, Tommy Wiseau, Kanye West, and more.

Listen
14,050 Hypes 9 Comments
The Business of HYPE With jeffstaple, Episode 8: James Jean

The Business of HYPE With jeffstaple, Episode 8: James Jean

The illustrator and artist explains how he made the leap from comic book covers to galleries worldwide.

Listen
11,802 Hypes 9 Comments
#45: Scott Sternberg Runs Entireworld Like a Lean Startup

#45: Scott Sternberg Runs Entireworld Like a Lean Startup

The designer talks about how Band Of Outsiders “went to shit,” the state of the retail industry, and his long-forgotten cookie blog.

Listen
5,928 Hypes 6 Comments

The Business of HYPE With jeffstaple, Episode 7: Yoon Ahn

The Business of HYPE With jeffstaple, Episode 7: Yoon Ahn

From Ambush to Dior and beyond.

Listen
18,528 Hypes 13 Comments
#44: John Seymour Wants Sweet Chick To Help Redefine New American Comfort Food

#44: John Seymour Wants Sweet Chick To Help Redefine New American Comfort Food

“You might catch me at Roscoe’s at 4 AM,” he says, “but what we do at Sweet Chick is different.”

Listen
7,633 Hypes 6 Comments
#43: Jonboy Said a Little Prayer Before Tattooing Justin Bieber's Face

#43: Jonboy Said a Little Prayer Before Tattooing Justin Bieber's Face

“I had so many angry fans in my Instagram DMs that day,” the tattooist says.

Listen
61,945 Hypes 11 Comments
More ▾