The couple met in the backseat of an UberPOOL while Guest was visiting Los Angeles. “We’re both not actually social at all, so she was on her side of the car looking out the window—like, not towards me—and I didn’t even wanna see who else was in the car,” recalls Guest. Regardless, the two bonded over the fact that they had both worked for Scott Sternberg’s cult brand, Band Of Outsiders — Guest was Band’s de facto lookbook model and Heather was an intern. By some coincidence, the two bumped into each other at the ACE Hotel later that same night; Guest slid in Heather’s DMs and the rest is history. On their first date, Guest bought Haber “a crystal for all these cute reasons that I thought she should have this one specific crystal.” Hence, ABC. was born.
The brand’s business model is simple enough: everything is extremely limited [the couple estimates that they made just 90 of their "Radiant Cities" hoodie, e.g.]; collections and capsules are created exclusively for individual retailers, including Tribeca’s Patron of the New and our very own HBX platform.
The garments themselves however, are a whole different story. For one, Heather and Remington don’t “tie-dye” their shirts, per se, but they do use various proprietary dyeing techniques. Their soft pastels and watercolors are the result of crystal-infused dyes that other brands simply cannot replicate — the couple insists that they still hand-dye all of their own pieces. When they were just getting started, Heather hand-sewed all of their pieces. “It’s all very DIY, but it stems from a necessity,” says Haber. “We had to come up with something weird and special that we could do in our studio.”
As for the brand’s graphics, Remington says they pull from references obscure and arcane. This explains why the dynamic duo chose this episode to announce their collaboration with Wikipedia, where Remington says they found many of their graphics, inspirations and information when they were just starting out. These include references to the works of architects like Le Corbusier, cryptic infographics, and other trivia obscura. “We like to tie a lot of things together,” says Guest. “Even our pop-up in Hong Kong with HYPEBEAST was ‘Failed Fantasies’ and an underlying theme within that was ‘Radiant Cities.’” “Then, when we collaborated with colette,” he recalls, “the theme was ‘Radiant Living,’ which is an aspect of living within [Le Corbusier's highly influential architectural ideal] The Radiant City. You’ll see a larger, sort of, arts-meets-commerce exhibition next year, that has to do with—well, we can’t tell you yet.”
You can learn more about brand’s limited collabos by clicking play on the episode above — alternatively, you can listen to HYPEBEAST Radio (and jeffstaple’s Business of HYPE) on Apple Podcasts, Soundcloud, Stitcher, Overcast, and wherever else podcasts are found. Remember to leave us a five-star review and a comment or review, if you feel like it.