The Pool Aoyama
the POOL aoyama is a retail concept conceived by Hiroshi Fujiawara. The location of the store is inside the pool area of a private residential building. The store embraced the nautical theme and was built around the empty pool, as a focal point of interior. The retail store offers items from the POOL aoyama in-house line, as well as brands such as Supreme, N. HOOLYWOOD and UNDERCOVER.
While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
The Swoosh is taking over the POOL aoyama’s old digs.
Calling on the likes of AMKK, Casio G-Shock, Cav Empt and Hiroshi Fujiwara’s fragment design.
Featuring the work of fashion photographer Nick Knight.
Introducing flower uniform experiment.
Hiroshi Fujiwara saves the best for last.
Set to be the last installation at Hiroshi Fujiwara’s concept store before it closes in March.
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